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Global Contextual Advertising Market to Reach $335.1 Billion by 2026SAN FRANCISCO, March 11, 2022 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Contextual Advertising - Global Market Trajectory & Analytics". The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace.
FACTS AT A GLANCE
Edition: 10; Released: February 2022 Complimentary Project Preview - This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass™ Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry ABSTRACT- Global Contextual Advertising Market to Reach $335.1 Billion by 2026 Amid the COVID-19 crisis, the global market for Contextual Advertising estimated at US$199.8 Billion in the year 2022, is projected to reach a revised size of US$335.1 Billion by 2026, growing at a CAGR of 13.3% over the analysis period. Activity-based Advertising, one of the segments analyzed in the report, is projected to grow at a 14.2% CAGR to reach US$195 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location-Based Advertising segment is readjusted to a revised 12.8% CAGR for the next 7-year period. This segment currently accounts for a 40.6% share of the global Contextual Advertising market. Activity-based advertising is currently dominating the global contextual advertising market and is expected to continue holding the largest share and fastest growth over the analysis period. Activity-based advertising's biggest market share is attributable to an increasing count of Internet users. In this period of social media, as well as predictive/customer behavior analytics, the demand pertaining to display advertising is witnessing an increase. Activity-based advertising mostly includes logos, graphics, texts, and pictures, among others. Such advertisements are displayed on e-mails, webpages, as well as instant messaging (IM) applications. The U.S. Market is Estimated at $64.6 Billion in 2022, While China is Forecast to Reach $45.4 Billion by 2026 The market is expected to witness encouraging growth supported by marketers making huge investments in developing new products; increase in social media users in many developed and developing countries; and increasing trend towards mobile advertising. Other key factors responsible for boosting growth include increased adoption of artificial intelligence and big data analytics in digital marketing; increased number and use of smartphones; as well as global personalized marketing strategies. Also, the use and integration of augmented reality and virtual reality in regards to digitally engaging customers is expected to offer immense opportunities for growth, while, also ensuring rapid market growth in the near future. Mobile devices, on the basis of deployment, are likely to account for the biggest size of the market. Mobile advertising is among the key advancements that is attracting customers towards a specific product, service, or brand. Growth in mobile advertising is expected to support the overall growth in the contextual advertising market globally in the near future. Publishers are utilizing smart methods for using contextual data tools; thereby attaining more command on their contextual advertisement revenues as the focus sways away from third-party based and data-heavy audience targeting. Contextual advertisement targeting involves advertisements that are displayed to people on the basis of the environment wherein the content is being read. This is becoming increasingly nuanced as brand safety requires more specific technology tools in their classification of a page that goes beyond modest keywords. Publishers are building their context-based advertisement tools and integrating the same with first-party data segments. Publishers are pairing contextual data with existent first-party data identifiers that include email addresses or CRM records; developing duplicate audience segments for the purpose of unknown audience. More MarketGlass™ Platform Our platform is free for qualified executives and is accessible from our website www.StrategyR.com or via our just released mobile application on iOS or Android About Global Industry Analysts, Inc. & StrategyR™ CONTACTS: LINKS Connect With Us on LinkedIn Follow Us on Twitter Journalists & Media
SOURCE Global Industry Analysts, Inc. 
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