WiSA Wave Drives Nearly 1 Million Consumers in Q4 to WiSA's Websites for Holiday Shopping, Association Anticipates 3-5 Million Consumers to Visit in 2022
WiSA® LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced its new website URL, www.wisatechnologies.com, which will serve as the primary site to promote WiSA products and expand category marketing initiatives. The new URL comes after a year of unprecedented web traffic growth and in preparation for the launch of new technologies and partnerships.
The WiSA Wave program has continued to drive significant consumer education with nearly 1 million consumers visiting in the fourth quarter and 2 million for 2021. Consumers actively researched products of WiSA's major brand members and shopped in the WiSA Certified Retailers. WiSA projects traffic to wisatechnologies.com to increase to 3 million to 5 million website visitors in 2022.
WiSA Wave program delivered significant web traffic performance:
WiSA's momentum grew in 2021 with the launch of the WiSA Certified™ Retailer Program, which now has online storefronts, continued expansion of the consumer electronics category through dedicated marketing, new training offerings, and the planned expansion to China and Europe in 2022.
"Impactful initiatives like our WiSA Certified Retailer Program and WiSA Wave, coupled with multiple award wins for our WiSA SoundSend wireless audio transmitter and additional growth of the WiSA Certified and WiSA Ready™ product roster, continue to fuel our expansion worldwide," said Tony Ostrom, President of WiSA. "We are proud to have exceeded our 2021 marketing goals, and 2022 pesents an opportunity to further deliver immersive wireless sound on a global basis."
To learn more about WiSA and explore its product offering and new website, visit www.wisatechnologies.com.
About WiSA, LLC
WiSA® educates, evangelizes, and promotes solutions for spatial audio in the home. Working in collaboration with technology developed by Summit Wireless Technologies, WiSA engages with leading consumer electronics companies, technology providers, retailers, and ecosystem partners to make immersive audio an experience everyone can enjoy. WiSA, LLC - the Wireless Speaker and Audio Association - is a wholly owned subsidiary of Summit Wireless Technologies, Inc. For more information about WiSA, please visit: www.wisatechnologies.com.
About Summit Wireless Technologies, Inc.
Summit Wireless Technologies, Inc. (NASDAQ: WISA) is the developer of spatial, wireless sound technology for smart devices and next-generation home entertainment systems marketed under the WiSA brand. Summit's technology delivers immersive audio experiences for high-definition content, including movies and video, music, sports, gaming/esports, and more. Headquartered in San Jose, CA, Summit Wireless has sales teams in Taiwan, China, Japan, and Korea. For more information, please visit: www.summitwireless.com.
* WiSA Ready TVs, gaming PCs and console systems are "ready" to transmit audio to WiSA Certified™ speakers when a WiSA USB Transmitter is plugged in and a user interface is activated through an APP or product design like LG TVs.
© 2022 Summit Wireless Technologies, Inc. All rights reserved. Summit Wireless Technologies and the Summit Wireless logo are trademarks of Summit Wireless Technologies, Inc. The WiSA logo, WiSA®, WiSA Ready™, and WiSA Certified™ are trademarks and certification marks of WiSA, LLC. Third-party trade names, trademarks and product names are the intellectual property of their respective owners.
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This press release contains forward-looking statements, which are not historical facts, within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Our actual results, performance or achievements may differ materially from those expressed or implied by these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable by us and our management, are inherently uncertain. As a result, readers are cautioned not to place undue reliance on these forward-looking statements. Actual results may differ materially from those indicated by these forward-looking statements as a result of risks and uncertainties impacting Summit Wireless' business including, current macroeconomic uncertainties associated with the COVID-19 pandemic, our inability to predict or measure supply chain disruptions resulting from the COVID-19 pandemic and other drivers, our ability to predict the timing of design wins entering production and the potential future revenue associated with our design wins; our rate of growth; our ability to predict customer demand for our existing and future products and to secure adequate manufacturing capacity; consumer demand conditions affecting our customer's end markets; our ability to hire, retain and motivate employees; the effects of competition, including price competition; technological, regulatory and legal developments; developments in the economy and financial markets and other risks detailed from time to time in Summit Wireless' filings with the Securities and Exchange Commission.
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