The Worldwide Marketing Resource Management Industry is Expected to Reach $7.14 Billion by 2027
DUBLIN, Oct. 27, 2021 /PRNewswire/ -- The "Global Marketing Resource Management Market (2021-2027) by Component, Type, Organization Size, Deployment, Vertical and Geography, Competitive Analysis, Impact of Covid-19, Ansoff Analysis" report has been added to ResearchAndMarkets.com's offering.
The Global Marketing Resource Management Market is estimated to be USD 3.6 Bn in 2021 and is expected to reach USD 7.14 Bn by 2027, growing at a CAGR of 12.1%.
Key factors contributing to the growth of the market are a rising number of marketing channels. This has led to a need to integrate these channels to manage the business enterprise's complex marketing activities. Amidst rapid digitalization, there is an enhanced need for providing a good digital experience to the customer. Therefore the marketers are increasing their efforts by utilizing an MRM suite to ensure a positive response from the customer. Also, an increased need for ensuring brand and regulatory compliance has further demanded the need for MRM solutions thus propelling the growth of the market over the forecast period.
The initial costs of implementation and risks associated with data security amidst rising data thefts can hamper the market growth.
Market Dynamics
Drivers
- The Rising Number of Marketing Channels
- The Growing Need for Improvement in Market Response and Digital Customer Experience
- Improved Regulatory Compliance on Digital Asset Licenses
- Surging Demand for Marketing Integration with Different Systems
Restraints
- High Deployment Costs
- Increasing Risks Related to Data Security And Privacy
Opportunities
- Increasing Preferences towards Software-As-A-Service (Saas)-Based Solutions
- Integration of MRM With Artificial Intelligence (AI) and Big Data Tools for Data-Driven Marketing
Challenges
- Lack of Comprehensive Integration Strategy and Interoperability Issues
- The dilemma of Choosing The Right and Comprehensive Platform
The global marketing resource management market is segmented based on component, type, organization size, deployment, vertical and geography.
Company Profiles
Some of the companies covered in this report are Adobe Systems, Inc., Oracle Corporation, SAS Institute, Inc., Teradata Corporation, Microsoft Corporation, IBM Corporation, Bynder, SAP SE, BrandMaker GmbH, Saepo, Workfront, Inc., North Plains Systems Corporation, etc.
Competitive Quadrant
The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Why buy this report?
The report offers a comprehensive evaluation of the Global Marketing Resource Management Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry. The report includes in-depth market analysis using Porter's 5 force model and the Ansoff Matrix. The impact of Covid-19 on the market is also featured in the report.
Report Highlights:
- A complete analysis of the market including parent industry
- Important market dynamics and trends
- Market segmentation
- Historical, current, and projected size of the market based on value and volume
- Market shares and strategies of key players
- Recommendations to companies for strengthening their foothold in the market
Key Topics Covered:
1 Report Description
2 Research Methodology
3 Executive Summary
4 Market Overview 4.1 Introduction 4.2 Market Dynamics 4.2.1 Drivers 4.2.2 Restraints 4.2.3 Opportunities 4.2.4 Challenges 4.3 Trends
5 Market Analysis 5.1 Porter's Five Forces Analysis 5.2 Impact of COVID-19 5.3 Ansoff Matrix Analysis
6 Global Marketing Resource Management Market, By Component 6.1 Introduction 6.2 Solutions 6.2.1 Planning and Budgeting Management 6.2.2 Asset Management 6.2.3 Channel Marketing Management 6.2.4 Performance Management 6.3 Services 6.3.1 Consulting and Implementation 6.3.2 Training, Support, And Maintenance
7 Global Marketing Resource Management Market, By Type 7.1 Introduction 7.2 Financial Management 7.3 Project Management 7.4 Marketing Analytics 7.5 Marketing Asset Management 7.6 Capacity Planning Management 7.7 Brand and Advertising Management 7.8 Others
8 Global Marketing Resource Management Market, By Organization Size 8.1 Introduction 8.2 Large Enterprises 8.3 Small and Medium-Sized Enterprises
9 Global Marketing Resource Management Market, By Deployment 9.1 Introduction 9.2 On-Premises 9.3 Cloud -Based
10 Global Marketing Resource Management Market, By Vertical 10.1 Introduction 10.2 Banking, Financial Services, and Insurance (BFSI) 10.3 Consumer Goods and Retail 10.4 Manufacturing 10.5 Information Technology (IT) and ITeS (Information Technology Enabled Services) 10.6 Telecommunications 10.7 Healthcare and Life Sciences 10.8 Media and Entertainment 10.9 Travel and Hospitality 10.10 Education 10.11 Energy and Utilities 10.12 Others (Mining and Construction)
11 Global Marketing Resource Management Market, By Geography
12 Competitive Landscape 12.1 Competitive Quadrants 12.2 Market Share Analysis 12.3 Competitive Scenario 12.3.1 Mergers & Acquisitions 12.3.2 Agreements, Collaborations, & Partnerships 12.3.3 New Product Launches & Enhancements 12.3.4 Investments & Fundings
13 Company Profiles 13.1 IBM Corporation 13.2 SAP SE 13.3 SAS Institute, Inc. 13.4 Teradata Corporation 13.5 Microsoft Corporation 13.6 North Plains Systems Corp. 13.7 Workfront, Inc. 13.8 Adobe Systems, Inc. 13.9 Infor, Inc. 13.10 Oracle, Inc. 13.11 BrandMaker 13.12 BrandSystems 13.13 Elateral 13.14 Adnovate 13.15 Capital ID 13.16 Censhare 13.17 Code Worldwide 13.18 Direxxis 13.19 MarcomCentral 13.20 Saepio 13.21 Aprimo 13.22 HCL Technologies 13.23 Allocadia 13.24 Percolate 13.25 Broadridge 13.26 Sitecore 13.27 Contentserv 13.28 Bynder 13.29 Wedia 13.30 Newscred 13.31 Inmotionnow 13.32 Simple
14 Appendix
For more information about this report visit https://www.researchandmarkets.com/r/3enve2
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