Seattle Kraken Launches With Impossible Foods at Climate Pledge Arena
SEATTLE, Oct. 15, 2021 /PRNewswire/ -- The Seattle Kraken, Climate Pledge Arena and Oak View Group (OVG) today proudly announced Impossible Foods, one of the world's leading environmental startups, as a premier food brand of Climate Pledge Arena and the "official burger" of the Seattle Kraken. The collaboration will serve as a linchpin of the arena's environmental strategy and net zero carbon sustainability goals.
Climate Pledge Arena will host two themed Impossible Foods marketplaces within the arena, one on the main concourse and one on the upper level, featuring a variety of unique Impossible dishes made specifically for the venue. Menu items include Impossible™ Street Tacos, Impossible™ Chili Fries, and other craveable dishes made with Impossible™ Burger and Impossible™Chicken Nuggets Made From Plants. Both products will also be offered throughout the arena at concession stands, and fans will get to try free samples during events.
The Seattle Kraken and OVG selected Impossible Burger as Climate Pledge Arena's official burger due to its popularity with consumers and its vastly lower environmental footprint: compared to conventional beef from cows, Impossible Burger uses 96% less land, 87% less water and produces 89% fewer greenhouse gas emissions. Impossible™ Chicken Nuggets also have significant environmental benefits and were recently selected by seven ot of 10 consumers over animal chicken nuggets from a leading brand in a blind taste test. Both products provide a way for the stadium to meet its sustainability goals while giving fans the same classic comfort foods they love.
"We're committed to giving our fans a world-class experience at Climate Pledge arena, and doing it sustainably," said Tod Leiweke, CEO of the Seattle Kraken. "That's why Impossible Foods was the obvious choice for our signature burger and other stadium classics. It works perfectly in all of the meaty, comfort food dishes guests love, with a much smaller environmental impact and no compromises on taste or nutrition — a win for fans and the planet."
"Climate Pledge Arena is defining what it means to be a sustainable sports arena and Impossible Foods is at the forefront of the sustainable food movement, so we knew this collaboration would be a perfect match," said Impossible Foods President Dennis Woodside. "Impossible Burger and Impossible Chicken Nuggets are going to be an integral part of the arena's revolutionary sustainability goals, giving fans the same iconic and memorable sports fare they love, without the environmental impact."
The partnership will put Impossible Foods on the menu at what is expected to be the second-most trafficked concert venue in the US, next only to Madison Square Garden. Climate Pledge Arena runs on 100% renewable energy power, produces zero waste, consumes no fossil fuels to operate, and will be 100% free of single use plastics by 2024.
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SOURCE Climate Pledge Arena
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