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Ping Identity Survey Finds Greater Appetite for Password Alternatives That Make Login Easy and Prioritize PrivacyThe global transformation of daily life has changed how people everywhere interact with brands. With experiences increasingly online, consumers are less tolerant of frustration and will abandon a brand if they aren't able to balance convenience and privacy, according to a new survey from Ping Identity (NYSE: PING), the intelligent identity solution for the enterprise. "With more options than ever before, businesses now need to integrate their security, privacy and user experience strategies to keep up with modern consumer expectations," said Richard Bird, chief customer information officer, Ping Identity. "Individuals have no hesitations about finding better experiences elsewhere, so companies that prioritize customer experience now will earn loyalty in the long run." Read the Ping Identity Consumer Survey: Brand Loyalty Is Earned at Login Key Global Findings: Consumers demand easy, fast experiences
As passwords get worse, passwordless looks even better
Privacy should be ransparent and simple
The Ping Identity Consumer Survey: [Brand Loyalty Is Earned at Login] asked more than 3,400 consumers across the U.S., U.K., Germany, France and Australia about their typical registration and login experiences, attitudes toward online privacy and willingness to share personal information. The findings underscore the importance for brands to make it fast and simple for consumers to engage with their digital channels without sacrificing personal privacy. Additional Resources:
About Ping Identity Ping Identity delivers intelligent identity solutions for the enterprise. We enable companies to achieve Zero Trust identity-defined security and more personalized, streamlined user experiences. The PingOne Cloud Platform provides customers, workforce, and partners with access to cloud, mobile, SaaS and on-premises applications across the hybrid enterprise. Over 60% of the Fortune 100 choose us for our identity expertise, open standards, and partnerships with companies including Microsoft (News - Alert) and Amazon. We provide flexible identity solutions that accelerate digital business initiatives, delight customers, and secure the enterprise through multi-factor authentication, single sign-on, access management, intelligent API security, directory, and data governance capabilities. For more information, please visit www.pingidentity.com.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20210921005197/en/ |