New enzyme expands the role of biological ingredients for laundry detergents
Novozymes launches the natural and biodegradable detergent ingredient Pristine® to address some of the biggest unsolved consumer challenges within the laundry category. This ground-breaking enzyme tackles malodor and discoloration at the very source, setting a new threshold for detergent performance.
COPENHAGEN, Denmark – September 15, 2021 - Every day, people all over the world wash their clothes in an effort to remove odors. In addition to the stains we pick up on our clothes, there is also an invisible mix of residual skin cells, sebum, soils, and sweat (called body grime) that builds in layers on our fabrics causing persistent malodor and discoloration – challenges that today’s traditional detergents have yet to solve.
Novozymes Pristine® is a phosphodiesterase enzyme (PDE). It breaks down the invisible layers of body grime and releases dirt and odo that might be trapped - and even prevents it from latching on to fabrics in the first place. That way, clothes get hygienically clean, and are less prone to yellowing, decolorization, and forming that lingering odor. That’s also good news for the planet, since fabrics last longer and thereby won’t be discarded so fast.
Sandra Friis-Jensen, Global Marketing Director for Household Care, adds that:
Get additional information about Pristine® right here.
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