Trend Micro Launches Free, Innovative Tool to Help Parents Support Children's Safety and Wellness Online
DALLAS, Sept. 13, 2021 /PRNewswire/ -- Trend Micro Incorporated (TYO: 4704;TSE: 4704), a global leader in cybersecurity, today announced the launch of Trend Micro Family, a digital tool to help parents ensure their children's screen time is safe, positive, and healthy. Trend Micro Family gives parents a centralized way to ensure content is age-appropriate, choose privacy settings across multiple apps, be informed of areas of concern, and access resources if concerns arise.
While the pandemic has fueled an increase in screen time across all ages, parents generally feel positive about the role technology plays in their children's lives. Based on a recent study by the Digital Wellness Lab, 63% of parents believe time online provides their children social and emotional support and 64% say it has helps them build stronger ties with friends. Likewise, however, parents are concerned about the amount of their children's screen time, with 61% saying it is at least a little too much. In an effort to support families' digital wellness, Trend Micro Family was developed in direct coordination with Trend Micro's Internet Safety for Kids & Families program, a philanthropic initiative launched in 2008 and currently active in 20 countries; the program is designed to educate parents, teachers, and children of all ages on how to use the internet in safe, responsible, and positive ways.
"We are very proud to welcome Trend Micro Family," said Lynette Owens, Global Director, Internet Safety for Kids & Families at Trend Micro, "After working with communities all over the world for more than 13 years, we created this tool in response to the unmet needs among families who want their children to thrive online but need more support to make sure it is a safe, positive and healthy experience. As a trusted authority in online security who has dedicated years to educating kids and parents, we feel uniqely positioned to help by coupling useful technology tools with the knowledge and resources families need."
Key features include:
Trend Micro Family is available in two forms, Trend Micro Family for Parents and Trend Micro Family for Kids. To take full advantage of the technology, parents must first download the Trend Micro Family for Parents app and then are guided to download the Trend Micro Family for Kids app onto a child's device. Additionally, Trend Micro Family for Kids comes with a complimentary Chrome Extension for a safer web browsing experience that is easily downloaded from the Chrome Web Store.
When Trend Micro Family for Kids detects unsuitable content, such as explicit graphics, images are blurred out in real-time. If a child searches for keywords or terms that require attention from parents and guardians, Trend Micro Family for Kids sends a notification to the Trend Micro Family for Parents app. Parents have the option to alter the frequency and sensitivity of the alerts.
"As we emerge from a trying and transformative couple of years, we should reflect on what we've learned about our relationship to the internet," said Brook Stein, Director of Consumer Product Management at Trend Micro. "With the increased time online among families, there's an even greater need to make sure that time is spent in a safe and positive way."
Trend Micro plans to expand features in Trend Micro Family to include support for additional social media apps such as Tik-Tok and Facebook, filtering explicit videos, and providing more educational resources and tips to parents and kids which promote digital wellness and good digital citizenship.
To learn more about this solution, please visit online at https://www.tmfamily.care/.
About Trend Micro
About Trend Micro Internet Safety for Kids & Families
Trend Micro's Internet Safety for Kids and Families (ISKF) program was launched to help kids around the world become great digital citizens. Founded in 2008, the ISKF mission is to empower kids to use the internet in safe, positive, and productive ways through educational programs, key partnerships, and a wide range of resources for communities. To date, the program has reached almost 3 million children, parents, and teachers in 20 countries. For more information as well as safety tips, tools and advice, visit: https://internetsafety.trendmicro.com.
SOURCE Trend Micro Incorporated
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