TMCnet News
Global Customer Relationship Management (CRM) Software Market to Reach $81.9 Billion by 2024SAN FRANCISCO, Aug. 6, 2021 /PRNewswire/ -- A new market study published by Global Industry Analysts Inc., (GIA) the premier market research company, today released its report titled "Customer Relationship Management (CRM) Software - Global Market Trajectory & Analytics". The report presents fresh perspectives on opportunities and challenges in a significantly transformed post COVID-19 marketplace. FACTS AT A GLANCE Complimentary Project Preview - This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass™ Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry ABSTRACT- Global Customer Relationship Management (CRM) Software Market to Reach $81.9 Billion by 2024 As the largest and a promising segment of the overall enterprise application software market, CRM software continues to gain importance across various industries, as businesses turn attention to the adoption of customer-centric strategies for enhancing customer experience, streamlining work process and improving profits. Driven by the customer-centric approach of businesses and organizations, the demand for CRM software has been growing rapidly, as the software enables companies to analyze customer patterns in various channels. Also, with artificial intelligence and big data playing an increasingly important role in data collection, the importance of CRM software is growing further. The growing emergence of Internet-centric business and the ability of CRM software integrated into company portals to resolve major customer issues are also fueling market growth. Mobile CRM and social CRM are the notable trends in the global CRM software market, driven by the increasing penetration of smart mobile devices and the growing user base of social media channels. Such offerings are essential to increase productivity, gain access to pertinent information and improve customer experience. A major factor impeding growth in the CRM software market is the rising number of security concerns emerging due to the growing availability of personal data over online platforms. Vendors of CRM software are required to comply with data regulations such as GDPR by additional privacy features to their offerings. Though regarded as a mature market, the US continues to generate significant revenue for global CRM software market given the growing inclination of enterprises in the nation towards advanced CRM variants such as social CRM and CRM analytics. Mobile CRM is also growing in popularity with the nation having large number of mobile workforce in the world. Characterized by positive economic growth, booming enterprise segment, increase in number of new commercial establishments, particularly in retail sector, and strong manufacturing and industrial sector in some of the major countries, particularly China and India, will drive robust demand for CRM software in the Asia-Pacific region. Strong mobile device penetration, robust mobile application deployments and growing number of mobile workforce will boost market prospects for mobile CRM in the region. More MarketGlass™ Platform Our platform is free for qualified executives and is accessible from our website www.StrategyR.com or via our just released mobile application on iOS or Android About Global Industry Analysts, Inc. & StrategyR™ CONTACTS: LINKS View original content to download multimedia:https://www.prnewswire.com/news-releases/global-customer-relationship-management-crm-software-market-to-reach-81-9-billion-by-2024--301350068.html SOURCE Global Industry Analysts, Inc. |