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Pica8 Appoints Kelly LeBlanc Chief Marketing Officer and Mike Hoffman Chief Revenue Officer
[July 28, 2021]

Pica8 Appoints Kelly LeBlanc Chief Marketing Officer and Mike Hoffman Chief Revenue Officer

PALO ALTO, Calif., July 28, 2021 /PRNewswire/ -- Pica8, an open networking software company, today announced the appointments of Kelly LeBlanc as Chief Marketing Officer (CMO) and Mike Hoffman as Chief Revenue Officer (CRO). Kelly and Mike both join Pica8's executive leadership team, reporting directly to Founder and CEO James Liao.

The announcement follows news of Pica8's recent close of Series C funding with $20M+ of new investment to accelerate the company's aggressive plan to give enterprise customers a software alternative to Cisco. Pica8's AmpCon Controller and PicOS® Software Switches have successfully displaced Cisco DNA Center and Catalyst switches in enterprise campus and access networks with a comprehensive network upgrade into open networking software on white box hardware. Pica8 software has complete interoperability with existing Cisco infrastructure and infinite expandability with open APIs for incremental upgrade strategies.

"The industry needs a 'Software Cisco' and Pica8 is the only company with the open networking software pedigre to do it," said Ming Hsu, Managing Partner of Aspiro Capital. "Our investment into Pica8 marketing and sales comes at the right time given the maturity of the product combined with the market opportunity for a real enterprise networking software leader."

Kelly LeBlanc, CMO, is a seasoned Silicon Valley marketing executive with 25 years of experience across multiple technology markets. Most recently she was the CMO of 6WIND where she managed global marketing and business development for the company's transition to vRouter solutions. Prior to 6WIND, Kelly was the Head of Worldwide Marketing for A10 Networks when the company became the fastest growing Silicon Valley networking company prior to Initial Public Offering (IPO). She also held marketing positions at Fortinet and VERITAS Software. She began her career at several top ten Public Relations agencies for Hewlett-Packard and Sun Microsystems.

Mike Hoffman, CRO, has more than 30 years of sales leadership in scaling networking companies and doubling quarterly revenues towards the successful execution of an IPO. Most recently, he served as CRO and Senior Vice President of Global Sales at Aryaka. Prior to Aryaka, Mike was the CRO for Big Switch Networks, where he helped double the company's revenues, resulting in six consecutive record-breaking quarters. He was also Vice President of Worldwide Sales at Gigamon where he captured 66 of the Fortune 100 accounts.

"We are excited to have Kelly and Mike join our executive leadership team as we enter this rapid growth phase," said James Liao, Founder and CEO of Pica8. "Both have success in building brand name networking companies from various startup stages to mature organizations. Through their combined experience and industry expertise, Pica8 is positioned to be the next Silicon Valley success story."

About Pica8
Pica8 is the industry's open networking software alternative to Cisco for the enterprise. Pica8's AmpCon Controller for centralized management and automation and PicOS® Software Switches for networking and security have successfully replaced Cisco DNA Center and Catalyst Switches for campus and access networks within Fortune 500 enterprises. Pica8 software is deployed at over 1,000 customers in over 40 countries. For more information, visit

Kelly LeBlanc

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