mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements
NEW YORK, July 28, 2021 /PRNewswire/ -- mParticle, the largest independent Customer Data Platform, today announced a series of new features to help companies comply with data privacy rules and regulations, including the latest Apple iOS 14.5 App Tracking Transparency (ATT) requirements. Growing privacy restrictions in Apple's recent iOS 14.5 release, which includes the ATT framework, are designed to address privacy concerns and help users understand and control how their data is being tracked and used. These changes, however, bring new challenges to brands and vendors that leverage customer data to power personalized experiences. mParticle is the first CDP to help customers enforce granular privacy controls in compliance with iOS 14.5 privacy guidelines.
"Data privacy and governance are critical requirements for brands to address in their data strategy," said Chee Chew, Chief Product Officer, mParticle. "mParticle's speed to address the ATT framework for iOS 14.5 reflects our ongoing commitment to be the leader in enabling businesses to comply with rapidly changing platform and regulatory privacy requirements."
mParticle is introducing a series of features designed to help companies comply with Apple ATT and foster trust with their customers. These features extend mParticle's existing data governance capabilities which already support the General Data Protection Regulation (GDPR) and the Californa Privacy Protection Act (CPPA). The privacy features were developed to support the increased granularity of choices consumers want to see when their data is being used by brands.
For more information about today's announcement, please visit our blog here.
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