Global Marketing Analytics Markets to 2026: Monitoring and Reacting to Shifting Customer Preferences
DUBLIN, July 27, 2021 /PRNewswire/ -- The "Marketing Analytics: 2021-2026" report has been added to ResearchAndMarkets.com's offering.
The global market for marketing analytics should grow from $3.2 billion in 2021 to $6.4 billion by 2026 with a compound annual growth rate (CAGR) of 14.9% for the period of 2021-2026.
In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.
Revenue forecasts for this period are segmented based on deployment type, organization size, application, end-user industry and geography. Market values have been estimated based on the total revenue of the marketing analytics solution providers.
Market analytics is defined as the practice of using software for detecting relevant patterns in data to make inform marketing decisions. Businesses across many sectors utilize marketing analytics to make data-driven decisions that optimize marketing spend on the most effective activities.
To execute an efficient and profitable marketing plan, businesses must be equipped with the appropriate measurement tools. Marketing analytics enables businesses to precisely assess the effectiveness of their campaigns and make data-driven decisions. Rather than basing marketing initiatives on disparate data sources or assumptions, marketing analytics enables businesses to view the full picture across all marketing channels, enabling them to make informed decisions about their marketing activities.
The global market for marketing analytics has been segmented based on application, deployment, organization size, end-user industry and geography. Based on application, the market for marketing analytics has been segmented into social media marketing, e-mail marketing, search engine marketing, content marketing and others.
The dominance of social media marketing in marketing analytics is largely attributed to the increasing usage of social media platforms such as Facebook, Twitter and Instagram in developing economies such as India, Indonesia and Brail. The availability of affordable internet access and data packages has facilitated the internet's expansion into previously inaccessible areas, enabling marketers to ascertain consumers' needs and design appropriate marketing strategies.
Additionally, social media marketing enables marketing teams to strengthen customer relationships and more effectively monitor competition by closely monitoring consumer involvement trends.
The global market for marketing analytics based on organization size was categorized into large enterprises and small and medium enterprises (SMEs). Large enterprises currently dominate the market for marketing analytics and are expected to maintain their dominant position over the forecast period.
Large enterprises dominate the market for marketing analytics to large volumes of structured data and a skilled workforce. Large enterprises have significantly increased the adoption of marketing analytics solutions such as customer analytics, campaign analytics and sentiment analytics for efficiently managing the vast databases of customers and assets.
The Report Includes:
Key Topics Covered:
Chapter 1 Introduction
Chapter 2 Summary and Highlights
Chapter 3 Marketing Analytics: Market Overview
Chapter 4 Market Breakdown by Organization Size
Chapter 5 Market Breakdown by Deployment
Chapter 6 Market Breakdown by Application
Chapter 7 Market Breakdown by End-User Industry
Chapter 8 Market Breakdown by Region
Chapter 9 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/tjzwc9
For E.S.T Office Hours Call +1-917-300-0470
U.S. Fax: 646-607-1904
SOURCE Research and Markets
ITEXPO #TECHSUPERSHOW Expo Hall Open
Industrial IoT: The Innovation Never Stops
Keynote Presentation - Open to all Badge Holders