TMCnet News
Coveo Introduces New Capabilities to Solve the Cold-Start Shopper ProblemMONTRÉAL, June 29, 2021 (GLOBE NEWSWIRE) -- Coveo, a leader in relevance platforms that transform search, recommendations, and personalization within digital experiences, today announced a set of new features in the Coveo Relevance Cloud™ to help ecommerce providers overcome a common obstacle in creating relevant web interactions, specifically for cold-start shoppers: lack of data. Many merchandisers face two key ecommerce challenges: ranking of products and personalization for new or unknown users. The first challenge includes how to get new products to rank high, as new products that have not been viewed are often ranked at the bottom of long lists -- not reaching the top unless the merchandiser physically boosts them. The second challenge is becoming increasingly prevalent as shoppers are choosing to shop anonymously, or returning to sites long after the related cookies have expired. The Coveo Relevance Cloud uses AI, machine learning, deep learning, and data to help make each and every customer interaction more relevant. The platform collects signals from all digital interactions around each customer, finds insights using AI, and then adds relevance to search results, recommendations, and personalization. The platform uses all of this intelligence to make every digital experience more relevant to each shopper or buyer, helping to improve key metrics like cart conversion rate (CVR), average order value (AOV), and ultimately, gross merchandising value (GMV). Solving for Cold Start The Coveo Relevance Cloud’s new personalization-as-you-go capability leverages machine learning to help deliver personalized recommendations in real-time for anonymous shoppers without high volumes of data or segmentation rules, much like a sales assistant would look for visual cues from an in-store shopper. Coveo can learn in just a few clicks and react to current shopper intent with predictive query suggestions. Retailers can now aim to deliver personalization without the need for segments, profiles, user identification, or high volumes of data. Personalization-as-you-go is the culmination of years of research by Coveo’s data scientists, whose work has been vtted by the research community peer group at large. “Most ecommerce companies don’t have massive amounts of transactional data. So we wanted to see what insights we could find from sparse data. Our methodology has proven that a trove of data is no longer a prerequisite for an exceptional ecommerce experience,” said Brian McGlynn, General Manager ecommerce at Coveo. “With intent-aware machine learning and predictive query suggestions, ecommerce providers can better understand their customers after just a few clicks.” New or enhanced features Other capabilities now available in the Coveo Relevance Cloud that are salient to ecommerce practitioners, include:
For more information, visit www.coveo.com/ecommerce About Coveo Coveo is a trademark of Coveo Solutions Inc. Contact: Photos accompanying this announcement are available at: https://www.globenewswire.com/NewsRoom/AttachmentNg/a3bea7e6-1f46-4e6c-8426-1fc229fc9c7b https://www.globenewswire.com/NewsRoom/AttachmentNg/51e2739d-e2c9-41e6-9999-dce5b9a7532a |