ZEE5, the World's largest streaming platform for South Asian content, to launch in the U.S. on June 22
- Largest streaming platform for South Asian content in terms of both geo-presence across 190+ countries and content catalog.
- No. 1. in key South Asian markets within weeks of launch.
- The go-to destination for South Asian content across APAC and Middle East and fast expanding presence in Europe and UK.
MUMBAI, India and NEW YORK, June 10, 2021 /CNW/ -- After having won the hearts of millions of South Asians across the globe, ZEE5, the world's largest streaming platform for South Asian content, has announced its launch in the United States on June 22. The platform is currently under beta testing in the market.
The U.S. is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience that has a deep cultural and language connect to this content.
This direct-to-consumer service launch is especially significant at a time when Indians in the U.S., many of whom remain deeply connected to their roots, are unable to travel home.
ZEE5 will officially announce its launch in the U.S. on 22nd June at a virtual event where its platform and content will be unveiled. The company will share key details about its plans for the market and its local partnerships, launch the brand campaign and more.
With this launch, the streaming platform will open up access to the largest catalogue of South Asian i.e., Indian, Pakistani and Bangladeshi content to diaspora and even mainstream content consumers in the U.S. who have been eagerly waiting to access ZEE5's massive content library.
With 130,000 hours of content across 18 languages, ZEE5 will offer a premium, highly accessible, and affordable option for viewers to engage with the best of South Asian stories.
ZEE5's catalogue aggregates classics as well as modern stories across the widest range of categories and genres.
"The United States represents our most significant market and the last bastion in our global journey as we launch an ad-free subscription service. As a Global Media Conglomerate, we have had a very deep connection with our diaspora audiences here, so it is a rather happy moment for me to now be bringing this audience the largest aggregation of South Asian content on a single platform through ZEE5," said Amit Goenka, President, Digital Businesses and Platforms, ZEE Entertainment.
"The United States is home to millions of people whose families have strong connects with South Asia, and we are glad to bring them the largest and most diverse catalogue of culturally relevant entertainment across Indian, Pakistani and Bangladeshi stories. These stories have the power to engage deeply and go well beyond the South Asian audience to entertain and delight even mainstream audiences with their authenticity and allure. I am confident that ZEE5 will become the go to platform for all Americans who love great storytelling," said Archana Anand, Chief Business Officer, ZEE5 Global.
Users can download the ZEE5 app from Google Play Store / iOS App Store, on Roku devices, Samsung Smart TVs, Apple TVs, Android TVs, and Amazon Fire Stick. ZEE5 is also available on www.ZEE5.com.
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