UAE K12 E-Learning Market and Kid's Activity Kit Subscription Market to be valued AED 250 Million and AED 5.4 Million respectively by 2025: Ken Research
GURUGRAM, India, June 10, 2021 /PRNewswire/ --
Increasing Foreign Competition and Re-Engineering Activity Box Themes: Due to presence of large number of expats in UAE, Indian companies such as Flinto and Magic Crate are already supplying activity kits in UAE. Unlike local companies in UAE these companies have a strong sale and marketing strategy and can therefore expand easily in the country. Xplorabox also have plans to expand in GCC. Majority of the existing activity kits are based on art & craft theme and are therefore used just as a fun activity. Increasing awareness about "Learning by Doing" methodology in schools will lead to increase in traction towards curriculum aligned boxes which can help in delivering education in a fun way. Demand from older age groups will also increase with inclusion of interesting themes such as math, science, robotics, coding, etc and by making the activities difficult and interesting.
Increasing Sales of Activity Kit through B2B2C Partnerships:
Majority of companies have small teams and therefore rely on social media and word-of-mouth for marketing. However schools can be the best platform to market their product as the adoption rate of educational products suggested by school or teachers is always high. Companies can enter into commission partnership with schools and pre-schools to increase their sales. For instance, My Discovery Lab provides 10% commission to its school partners for every lead and in exchange it provides free assemblies, prizes for STEAM excellence, parent workshops, and support with partner school's STEAM curriculum.
Introduction of Coding and Arabic Courses by E-Learning Companies: Irrespective of the curriculum, Arabic is a compulsory subject in all government as well as private schools in UAE. Expats students usually have to join a additional Arabic coaching classes as their parents are also not able to help them with the subject. E-Learning Players can takeover or partner with an existing Arabic Coaching institute such as Appy kids, Keefak, Inlingua and others to introduce Arabic coaching. Increasing awareness of vocational courses for kids have lead to increase in demand of coding courses. There are various offline coding & computers training centers such as Shinning Star, Sylvan Learning, Witty Learning and online players such as Coding Circle, Penrose, Code Monkey, etc in UAE. BYJU's Toppr and Vedantu are expected to launch their coding courses WhitHatJr, Toppr Codr and Vedantu Superkids in UAE.
Analysts at Ken Research in their latest publication "UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand" observed that existing experiential learning industry in UAE has multiple gaps which can filled by introduction of an integrated solution that enables curriculum based learning along with skill based learning with the help of multiple methods including activity boxes, educational videos, stories, books, games, quizzes and one-o-one classes. The activity kit industry and K12 E-Learning industry is expected to grow at CAGR (2020-2025) 22.2% and 40.9% respectively.
Key Segments Covered: -
K8 Activity Kit Industry Revenue By Age Group
K8 Activity Kit Industry Revenue By Subscription Type
K8 Activity Kit Industry Revenue By Emirate
Key Target Audience:-
Time Period Captured in the Report:-
UAE Activity Kit Subscription Competitive Ecosystem
UAE K12 E-Learning Competitive Ecosystem
Key Topics Covered in the Report: -
For More Information on the research report, refer to below link: -
Related Reports by Ken Research: -
The Saudi Arabia E-Learning market was observed to grow with a stable growth pattern in the review period 2015-2020P. Factors such as surging internet users, technological advancement in E-learning, increasing Smartphone penetration, Surge in number of distance learning users and others have helped the e-learning industry to grow in Saudi Arabia in terms of revenue.
The E-Learning Market in Turkey grew at a positive double digit CAGR between 2013 and 2018. The E-learning market of Turkey is in its nascent phase and is moving towards growth that is boosted by increased internet penetration, increased number of smartphone users and various initiatives undertaken by the Government of Turkey such as FATIH Initiative. The market includes companies providing both technology and content services. The industry is slowly implementing technologies such as AR and VR. The increase in the internet penetration to 65.0% of the total population along with increase in the number of smart phone users to 46.5 million in the year 2018 has given a boost to market revenues.
The activity kit industry in India is at its nascent stage and has penetrated <1% of its target addressable market. The industry has gained prominence since 2016 with entry of new players. The subscription price is highly volatile due to presence of demand seasonality. Over the review period, the activity kit market in India observed a healthy growth both in terms of revenues as well as number of subscribers.
While the pandemic has proved to be a difficult opponent for most industries, Ed-Tech is one such disruptive sector wherein, the pandemic has accentuated the demand for online learning. Ed-Tech players especially in the Higher Education segment have been experiencing considerable spikes in users accessing their platform. Metrics including Users, Engagement, Completion Rates, Leads Generated & Revenues have risen during this period for Ed-Tech companies.
The E-learning market in Vietnam grew at a positive double digit CAGR between 2013 and 2018. There has been an increase in the number of internet users over the years. The internet penetration rate has increased by 8.0% from 2017 to 2019. In 2017, the internet penetration rate of Vietnam was 53.0% which now accounts to 61.0% in the year 2019. The increase in the number of internet users in Vietnam indicates that more people has access to internet, hence, making learning through internet easier. With the emergence of ICT in Vietnam, the government took initiatives to promote Internet of Things, big data, 4G LTE, 5G and artificial intelligence in Vietnam. Along with the entry of 4G and 5G network, the total number of smartphone users was witnessed to increase thereby, improving the scope for E-learning within Vietnam.
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