iREITs Announces Name Change to Archer
SAN FRANCISCO, June 10, 2021 /PRNewswire/ -- iREITs, a data-driven real estate investment firm, has changed its name to Archer. The new name reflects the firm's approach to targeted real estate investing and emphasizes its expertise, precision, and speed to market.
"The value proposition that resonates with real estate investors today is targeted exposure to specific markets and property types, coupled with speed to market," says Thomas Foley, co-founder and CEO of Archer. "As we explored different ways to convey that value proposition, we eventually landed on the idea of an archer aiming at multiple targets and hitting them with precision and speed."
The Archer name aligns with the firm's near-term and long-term vision, Foley explains. In the near-term, Archer is focused on building its proprietary technology platform, Actionable Insights Model (AIM), and working with investors to enhance their in-house acquisition teams and source deals. Developed by Archer's innovative data science team, AIM turns messy, disorganized data into actionable market intelligence.
Archer's long-ter vision is to invest in commercial real estate, either through co-investment opportunities or custom separate accounts. The firm plans to build several investment portfolios that target specific cities and property types, e.g. Salt Lake City industrial or San Antonio multifamily.
"Historically, precise targeting in real estate investing has been an elusive concept," says Fred Canney, Archer co-founder and CFO/COO. "It's been nearly impossible for investors to gain exposure to a specific market and a specific product type in a very short time. Archer's long-term goal is to make that impossibility a reality."
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