[June 09, 2021] |
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United States Private Label Credit Cards Market Report 2021-2022: Emphasis on Retail Credit Card Program Features and Benefits Analysis, Retail Card Strategies, and Growth Trends - ResearchAndMarkets.com
The "Private Label Credit Cards in the U.S., 12th Edition" report has been added to ResearchAndMarkets.com's offering.
This report covers the U.S. market for private-label credit cards (PLCCs), including store cards, with an emphasis on retail credit card program features and benefits analysis, retail card strategies, and growth trends.
More specifically, the report:
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Analyzes the impact of COVID-19 on the retail sector and the private-label credit card market.
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Provides an analysis of large retailer strategies to innovate/stay above water during COVID-19's window of unprecedented stress on the retail economy.
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Outlines the going-forward strategies of top private-label credit card issuers. Those issuers are Alliance Data Systems, Citi Retail Services, Capital One (News - Alert), Synchrony Financial Services, TD Bank, and Wells Fargo.
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Conducts an in-depth analysis of seven private-label credit card programs from within the context of the retailer's loyalty program and its results. Program analysis of American Eagle, Forever 21, Kohl's, Macy's, Target (News - Alert), and Victoria's Secret are included. Each profile includes survey-based analysis of customer demographics.
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Assesses consumer use of private-label credit cards segmented by retailer type, including the type of card they use most frequently, and which features and benefits would entice private-label credit cardholders to use this purchasing method more frequently.
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Loans outstanding and purchase value estimates for the U.S. private-label credit card (PLCC) market are provided for 2019 and 2020, and loans outstanding and purchase value forecasts are provided for 2021-2022.
Key Topics Covered:
Executive Summary
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Scope of Report
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Report Methodology
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Context for Market Performance
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Market Size and Growth
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Top Private-Label Credit Card Issuers
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Alliance Data (News - Alert) Systems
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Capital One
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Citi Retail Services
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Synchrony Financial
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TD Bank
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Wells Fargo (News - Alert)
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Private Label Credit Card Consumer Trends
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55% Have Private-Label Credit Cards
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Store Card Usage and Demographics
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Market Size and Growth
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Market Background
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First Credit Cards Were Retailer-Specific
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Retailers Sell Credit Card Portfolios to Financial Services Firs
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Major Retailer Benefits: Data and Loyalty
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Major Cardholder Benefit: Buying Power
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Market Performance
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Context for Market Performance
Market Size and Growth
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Drivers of Retail and Private-Label Credit Card Performance
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The COVID Economy
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Store Sales Tanked, E-Commerce Surged
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Amazon Stumbles Gave Big Box Retailers an Opportunity
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Troubled Retailers Filed for Bankruptcy
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Some Big Box Retailers Reimagined Their Businesses After the Great Recession
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In 4Q 2020, Issuers Pulled in Available Credit
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Broad Retail Adoption of BNPL Accelerated (News - Alert) by Pandemic
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Retailers' Loyalty Programs Increasingly Separate from PLCC Enrollment
Profiles of Top Private-Label Credit Card Issuers
Alliance Data Systems
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Overview
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Alliance Data Stresses Corporation-wide Changes to Address Market Realities
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ADS in POS Installment Loan Business
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Business Strategy
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Operating Segments
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Finance Charges Drive Revenue
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Competitive Positioning
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An Evolving Client Base
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Key Positioning: Primary Marketing, Loyalty, and Payment Services Provider
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Other Competitive Strategies
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Private-Label Credit Card Partners
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Williams-Sonoma
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Other Partners
Capital One
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Program Partners
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Walmart
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Kohl's
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Neiman Marcus
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Hudson's Bay Company
Citi Retail Services
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Activity and Acquisitions
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Top Four Retail Partners
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Other Partners
Synchrony Financial
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Retail Card Sales Platforms
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Payment Solutions
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CareCredit
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Corporate Strategies for 2021 and Beyond
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Loan, Interest, and Fee Growth
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Growth Strategies
TD Bank
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Nordstrom
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Target
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Other Partners
Wells Fargo
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Six Turnkey PLCC Financing Solutions
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Move to Sell, Decision to Retain Private-Label Card Segment
Profiles of Selected Private-Label Credit Card and Loyalty Programs
American Eagle
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Aerie Brand
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Key Business Priorities & Strategy
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Loyalty Is Real Reward(ing)
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The App for Real Rewards
Forever 21
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Afterpay's BNPL Service at In-Store Checkout
Kohl's
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Relying on Loyal Customers to Survive the Pandemic Year
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Driving Sales through Targeted and Personalized Communications
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The Kohl's App: Familiarity Breeds Familiarity. And Sales
Macy's
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Kitchen Sink Marketing Strategy
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Customer Base
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Media Network
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Current Guidance
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Rewards Program
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Top Tier Customers Represent 30% of the Chain's Revenues
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Retooled Rewards Program Includes Non-Card Using Shoppers
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Macy Invests in Klarna, the Largest BNPL Provider
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Macy's App Is Both Simple and Richly Featured
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The Marketing Angle
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After Closing Stores, Macy's Tries New Concepts to Backfill Markets
Neiman Marcus
Nordstrom
Target
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Investments in Human Capital and Distribution Made Target Pandemic Read
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Target Circle Brings Non-RedCard Shoppers Into Marketing Engine
Victoria's Secret
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Overview
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From 2015 to Early 2020, Victoria's Secret Market Share Fell by Half
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Chain Misses the Mark on Female Sexy, Comfort and Fit
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Alliance Data Introduces Contactless Store Cards for Victoria's Secret and PINK
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VS Uses Rapidly Escalating Rewards to Pursue Share of Wallet
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The Marketing Angle: Reconciling VS and PINK
Private Label Card Usage Trends
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Private Label Credit Cards in Context
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72% Have Credit Cards
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55% Have Private-Label Credit Cards
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Private-Label Card Psychographics
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Store Card Usage
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Store Card User Demographics
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Historically Trended Customer Base for Selected Private-Label Store Cards
Appendix
For more information about this report visit https://www.researchandmarkets.com/r/sgwev5
View source version on businesswire.com:
https://www.businesswire.com/news/home/20210609005599/en/
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