Observe Adds Over 20 Customers In 6 Months
SAN MATEO, Calif., June 9, 2021 /PRNewswire/ --
Today Observe Inc...
Investors & Board
"Observe is taking a unique approach to Observability, a practice that all modern enterprises must embrace. Observe leverages cloud-native architectures to deliver near real-time, actionable information in a cost-effective manner. This talented team has a clear path to lead this category and we're excited to support them on this journey," said S. Somasegar, managing director, Madrona Venture Group.
In addition, Observe today welcomed its newest board member, John McMahon. John comes to Observe with over 30 years of corporate sales experience, is a five-time CRO, and author of "The Qualified Sales Leader". John is currently a board membr at Snowflake as well as MongoDB, where he was instrumental in developing their enterprise sales teams.
"Since day one we believed Observe had the potential to be a large enterprise SaaS company," said Jeremy Burton, CEO of Observe, "The funding from Madrona Ventures, along with Soma's product experience and the appointment of John McMahon - one of the world's great enterprise sales leaders - to the Observe board are important steps in helping us realize that potential."
New Product Capabilities
Observe has always believed that Observability is a data problem. Event data - logs, metrics, and traces - emitted by applications and infrastructure are siloed and so, when something goes wrong, it's impossible to see the big picture. Observe uniquely brings all event data together into a single, unified, datastore — powered by Snowflake — then curates and relates that event data so users can make sense of it and investigate issues an order of magnitude faster.
Today Observe is introducing new capabilities to deal with metrics, or time-series, data. Incumbent offerings expose to users 100's or 1000's of discrete metrics to monitor or analyze. They also rely on elaborate tagging schemes to view or compare metrics across different components e.g. CPU utilization on many hosts. Cardinality of data — unique combinations of metrics and tags - explodes, driving up costs or breaking tools altogether.
Observe curates metrics data and relates it to things — resources — that users care about. So, when a user looks at Customers, they see metrics related to customers like error rates and response times. And when a user looks at Kubernetes Pods they see metrics related to Pods like memory usage and restart counts. Observe delivers metrics, with context — the metrics users see always make sense in the context of what they are looking at. No overwhelming lists of metrics, no tagging schemes, and no cardinality issues.
Once users are confident working with metrics the next thing they usually want to do is alert on a specific metric if it exceeds a threshold e.g. response time is greater than one second. Unfortunately, there is often little discipline around alert creation leading to overflowing inboxes and slack channels. Worst case, this all becomes noise, and alerts — some important — are ignored.
Today Observe introduced new capabilities for alerting. Instead of creating alerts on discrete, meaningless, metrics Observe allows users to create alerts on things they care about such as Customers, Pods, Shopping Carts, or Containers. So when an alert fires, the user doesn't just see that response times dropped, they also see which customers were affected. Observe delivers alerts, with context.
Topgolf was able to bring a level of visibility to their environment like never before. Ethan Lilly, Engineering Manager at Topgolf, said, "What we've gained with Observe is the ability to link our data in ways that we never could before. Being able to link the data between our microservices, our infrastructure, and ServiceNow...these are things we haven't ever thought of linking before."
This linkage translates into tangible business benefits like faster troubleshooting, more efficient processes, and happier customers.
"Observe is saving us time by allowing us to more quickly resolve escalations — which is better for our guests because nobody wants to sit around waiting for an IT to fix your problem.", says Lilly.
Andrey Budzar, Linedata's Director for AMP Cloud Platform and DevOps, found Observe to be a great tool for auditing, ease of user management, and troubleshooting user-related issues in AWS.
"We have dozens of AWS accounts, but with Observe we can create linkages across these accounts. We can troubleshoot across our multi-account architecture without having to log in to any individual AWS account. This makes it easy for engineers to isolate issues."
Observe's usefulness for Linedata certainly didn't stop there. Budzar also found Observe gives them valuable insight into their application deployment pipelines as well.
"The impact here at Linedata has been tremendous. Our apps are more secure and we release better quality code into production," says Budzar.
Pricing & Availability
Observe is currently offering users "Early Access", please go to www.observeinc.com to register.
Observe's vision is to turn the world's business data into actionable information.
Media Contact: Ross Lazerowitz
SOURCE Observe Inc
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