Pixelworks Display Technology Powers ASUS Zenfone 8 Series
Leading color accuracy, DC dimming and HDR tone mapping technology delivers stunning cinematic video experience
SAN JOSE, Calif., May 13, 2021 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced that the new flagship smartphone ASUS Zenfone 8 series – the Zenfone 8 and Zenfone 8 Flip incorporate the Company's leading color calibration, DC Dimming and HDR tone mapping technology to make on-screen entertainment come to life for ASUS mobile users. With HDR certification, Zenfone 8 series users can enjoy the most immersive new content from popular streaming sites, such as Amazon, Netflix and YouTube.
With Pixelworks' advanced display technology, the new Zenfone 8 series deliver more vibrant colors and absolute color accuracy for true-to-life videos and photos, with greater contrast and detail, even when viewing in darker environments. The Company's innovative DC dimming feature reduces flicker sometimes associated with screen dimming in dark environments, improving eye comfort while maintaining superior viewing clarity.
The Zenfone 8 is built on a beautiful 5.9" display with 120 HZ refresh rate and resolution of 1080 x 2448 pixels, while the Zenfone 8 Flip offers the same resolution in a 6.67" OLED display with a 90 Hz refresh rate. Together, the Zenfone 8 series deliver superior display performance based on visual processing technologies by Pixelworks, including the following:
"We congratulate ASUS on the launch of their newest flagship series phones," said Todd DeBonis, President and CEO, Pixelworks. "The integration of our display technology in the Zenfone 8 and Zenfone 8 Flip are the latest testament to a long-standing partnership that continues to deliver standout display performance with stunning visuals for today's mobile phone users. We look forward to our continued collaboration with ASUS as we push the boundaries of visual performance in smartphones."
Note: Pixelworks and the Pixelworks logo are registered trademarks of Pixelworks, Inc. All other trademarks are the property of their respective owners.
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SOURCE Pixelworks, Inc.
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