LG To Premiere 'Global Citizen VAX LIVE - Extended Concert Sponsored By YouTube' Live In Times Square
ENGLEWOOD CLIFFS, N.J., May 7, 2021 /PRNewswire/ -- LG Electronics USA is partnering with YouTube to premiere Global Citizen's talent-packed show, "Global Citizen VAX LIVE - Extended Concert Sponsored by YouTube" in Times Square, on the LG billboard (corner of 45th St. and 7th Ave.), setting up speakers for New York passersby to enjoy the show on May 8 from 8-10 p.m. EDT.
The star-studded event unites vaccinated community healthcare workers and their families at SoFi Stadium in Inglewood, Calif. with renowned musical acts like Eddie Vedder, Foo Fighters, H.E.R., J. Balvin and Jennifer Lopez. Hosted by Selena Gomez, the event aims to help get COVID-19 vaccines to everyone, everywhere and to inspire vaccine confidence worldwide so the world can get back on its feet.
YouTube is the only place to stream the 90-minute version of this star-studded event. Viewers can enhance the concert experience at home through LG's OLED TVs, which deliver unparalleled vivid picture quality and cinematic sound. Broadcasting on Global Citizen's official channel, the extended version of the special will include additional performances by Foo Fighters, Eddie Vedder and J Balvin, along with appearances from YouTube creators Daniel El Travieso, Kati Morton, ShootforLove, Thembe Mahlaba and The Try Guys.
"At LG, we believe 'Life's Good' when people can come together safely," said LG Electronics USA's Senior Vice President of Marketing Peggy Ang. "Vaccination awareness is the first step. We are proud to be a part of this monumental effort and hope that this viewing experience, made possible through like-minded brands, will encourage viewers to join the effort to finally defeat the virus."
Bringing "Global Citizen VAX LIVE - Extended Concert Sponsored by YouTube" to Times Square marks the second collaboration between LG Electronics USA and YouTube. Earlier this year, LG partnered with YouTube's premiere of A Day in the Life, a documentary that captures the story of a single day on Earth based on user video submissions.
For more information about LG Electronics USA initiatives and its innovative products, please visit www.LG.com.
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SOURCE LG Electronics USA
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