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Loop Insights Selected To Provide Venue Management And Fan Engagement For Black Friday NCAA Basketball "Heavyweight Bout" Featuring Duke VS Gonzaga At T-Mobile Arena Las Vegas And Largest Nationally Televised Game VANCOUVER, British Columbia, May 07, 2021 (GLOBE NEWSWIRE) -- Loop Insights Inc. (MTRX:TSXV; RACMF: OTCQB) (the "Company" or "Loop"), a global leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement, is pleased to announce it has been selected by bdG Sports to provide its complete venue management and fan engagement platform to the Black Friday NCAA Basketball Duke vs. Gonzaga heavyweight bout on November 26, 2021 at T-Mobile Arena in Las Vegas. The event is expected to attract a record crowd both in attendance and on national television. In addition, Loop has also been selected to provide its venue management and fan engagement platform to the Roman Main Event featuring Michigan, UNLV, Arizona, and Wichita State November 19-21, 2021 at T-Mobile Arena. “A RETURN TO STANDING ROOM-ONLY THAT WILL PUT THIS PANDEMIC IN THE REAR-VIEW MIRROR” The game is anticipated to be a marquis national event on so many levels, including being billed by T-Mobile Arena that “no game in all of college basketball will rival the heavyweight battle between Duke and Gonzaga.” Brooks Downing, CEO of bdG Sports stated, “We fully expect this game to serve as a ‘return to standing-room-only’. We’re certain this matchup will put this pandemic in the rear-view mirror with a record crowd.” Loop Insights CEO Rob Anson stated: “Loop Insights is proud to once again be selected as the venue management provider for bdG Sports and the two NCAA Basketball events in Las Vegas. Duke vs. Gonzaga will put Loop’s fan engagement technology in front of record crowds, both in stadium and at home across the entire country, providing us an opportunity to demonstrate the strength and scalability of our platform to the global sports industry. The multiple successful deployments of our venue management platform at major sporting events over the last three months has demonstrated our incomparable ability to protect participants and audiences. Now, we will be able to demonstrate the power of our fan engagement solutions to provide a new, massive real-time communication and revenue channel for teams, sponsors and venues. Given the smaller sample results we have seen to date, we expect this to be nothing less than an unmitigated success.” Brooks Downing added, “Incorporating Loop into our regular season and March Madness NCAA basketball tournaments was a critical partnership that played a significant role in our success in keeping our teams and student-athletes competing, despite a global pandemic that had crippled our industry. Without question, we have chosen to use Loop again with our 2021-22 basketball events in Las Vegas and look forward to welcoming back capacity crowds that will engage with our sponsors through Loop’s Wallet Pass. At bdG Sports, we are one of the leading content providers in all of college basketball, and now with Loop, we can offer highly personalized and engaging fan experiences using cutting-edge technology, unlike any other management firm.” AS THE SPORTS WORLD REOPENS, FOCUS SHIFTS FROM VENUE MANAGEMENT AND CONTACT TRACING TO NATIONAL FAN ENGAGEMENT Loop's Wallet pass platform enables venues and teams to create an all-in-one seamless fan solution with the Wallet pass acting as the access key to the event and enabling location-based targeted promotions in real-time. With both tournaments expected to welcome capacity crowds of 18,000 fans, bdG Sports will capitalize on Loop's fan engagement services as previously seen at the MGM Resorts International Korn Ferry Tour PGA event. Moreover, activations will extend to viewers watching the national telecast at home, providing the most effective, one-to-one digital marketing tool in all of sports. The Wallet pass, because of its vastly higher retention rates than Apps, will also be used for post-event promotions, discounts to VIP fans for booking tickets to future events and enrolling them into loyalty programs. EVENT REVENUE MODEL AND LAS VEGAS ECONOMIC IMPACT Loop's Wallet pass creates a direct communication channel with attendees, allowing Loop to send personalized promotions and marketing opportunities directly to users' mobile phones in partnership with tournament partners including sponsors, brands, merchants, and retailers. This Press Release Is Available On the Loop Insights website, and also on the Verified Forum On AGORACOM For Shareholder Discussion And Management Engagement About bdG Sports About Loop Insights For more information, please contact:
This news release contains certain statements that constitute forward-looking statements or information, including statements regarding Loop's business and technology; the ability of Loop to engage with industry participants to achieve its goals; the development of Loop's technology; and the viability of Loop's business model. Such forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond Loop's control, including the impact of general economic conditions, industry conditions, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although Loop believes that the expectations in its forward-looking statements are reasonable, they are based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such forward-looking statements are subject to known and unknown risks, uncertainties, and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated, or implied in the forward-looking statements. As such, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity, or achievements. The forward-looking statements contained in this news release are made as of the date of this news release and, except as required by applicable law, Loop does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. Trading in the securities of Loop should be considered highly speculative. There can be no assurance that Loop will be able to achieve all or any of its proposed objectives. Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accept responsibility for the adequacy or accuracy of this release. |