Amperity 3.5 Launches: Omnichannel Personalization, Powerful Analytics, and Expanded Self-Service Capabilities
SEATTLE, May 6, 2021 /PRNewswire/ -- Amperity, the #1 enterprise Customer Data Platform for consumer brands, today announced the release of its latest major platform update, Amperity 3.5.
The release brings several product updates and platform improvements that enable enterprise consumer brands to turn first-party data into differentiated customer experiences. Amperity 3.5 also brings improved self-service features for IT professionals and analysts, as well as powerful marketing capabilities and integrations that unlock enhanced personalization options.
"We have new functionality, namely the ability to segment our offers and integrate systems we couldn't before. It used to take us eight days to meet our goal — now it takes us one day," said Carolina Kennedy, senior director digital lifestyle marketing at Tapestry.
"These upgrades bring a wave of new value for our customers who are navigating multiple business shifts, including re-engaging their businesses post-covid, accelerating customer personalization, and the deprecation of third-party identifiers. These are massive challenges facing today's enterprises and Amperity's top priority is ensuring we continually innovate on behalf of our users," said Chris Jones, chief product officer at Amperity.
Amperity 3.5's new capabilities include:
More omnichannel personalization use cases & channels
Increased self-service & improved usability
All Amperity 3.5 product updates and features are available today. To schedule a demo or to learn more about Amperity CDP, go to Amperity.com.
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