Syndigo Finds Brands Still Struggling to Integrate eCommerce Content
CHICAGO, May 4, 2021 /PRNewswire/ -- Syndigo, a leading SaaS product information and syndication company, and a portfolio company of Summit Partners and The Jordan Company ("TJC"), today released the results of its survey focused on product data and the customer experience. The survey targets global executives and is the first of a planned new series of thought leadership features called "Ignite: Insights powered by Syndigo". The headline findings reveal that harnessing product information is critical to improving the e-commerce experience for consumers, yet many companies struggle to efficiently manage their data.
63% of companies struggle to integrate data?sources??
Company leadership craves a central data solution that delivers better?content?
The use of data to improve product?content?
"E-commerce will remain at an elevated level, and brands already know that digital platforms are a high-priority place to meet their customers' expectations and needs," said Syndigo CEO Paul Salay. "This study confirms that when brands can integrate their product data and optimize content, they will be in a much better place to connect with customers and drive growth. That is precisely why we developed the CXH platform – to help brands and retailers address the identified challenges across the content ecosystem."
About the Study?
Syndigo?serves more than 12,000 manufacturers and 1,750 retailers and distributors globally in many important consumer industries?including?grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, and healthcare products.??
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