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Invest in Girls Appoints Jane N. Abitanta to its Board
[May 04, 2021]

Invest in Girls Appoints Jane N. Abitanta to its Board

Jane N. Abitanta, founder and CEO of Perceval Associates, is joining the board of Invest in Girls (IIG). Abitanta brings more than 25 years of experience in the financial services industry and will play an integral role in broadening IIG's scale to improve the lives of even more high school girls.

Currently, only one in eight girls feel confident making personal finance decisions and too few see role models who can inspire them to consider financial services careers, according to IIG, a program of the Council for Economic Education (CEE).

"Empowering girls around financial literacy is critically important, and the more we can do to educate them early, the better," said Abitanta. "Together with CEE, we will further advance financial education for girls that will open new doors and encourage a new generation of women in finance."

Abitanta is an advisory board member of Women in Funds and a former director of 100 Women in Finance, a global association of more than 20,000 members focused on education, professional leverage and philanthropy. She is a strategic advisor to Go to Eleven Entertainment, a woman-led music publishing, artist services and branding/social media firm, and an executive facilitator for the Lerner Women's Leadershp Initiative at the University of Delaware (UD) as well as advisory board chair for UD's Professional Selling and Sales Management program. She has served as Charter Faculty for the Institute of Private Investors, as a member of the Investment Committee of Women's World Banking and as a director of the Association for Investment Management Sales Executives. She is a former director of Green Cay Asset Management and of Shaking the Tree, a not-for-profit organization using interactive theater to illustrate family wealth dynamics.

"We are so fortunate to have Jane on our Board," said Betsy Kelder, IIG executive director. "Jane is a champion for the advancement of women in finance. She shares in our mission and we know her passion and experience will be a true asset as we continue to expand our network and reach."

"Jane represents the strong female role model so often in short supply in corporate board rooms and finance offices," said Nan J. Morrison, Council for Economic Education president and CEO. "We know that she will further our collective mission to create a strong future for America's young women."

Abitanta has an M.A. in Social-Organizational Psychology and Change from Columbia University, an MBA in Finance and Investment Management from Fordham University, and a B.A. in Economics and Political Science from the University of Delaware.

For more information about IIG please visit

About Invest in Girls:

Invest in Girls (IIG), a program of the Council for Economic Education, works with high school girls to change the way that girls interact with money and increase the number of women who pursue careers in finance and financial services. Classroom workshops and corporate partnerships provide girls with a foundation of personal financial knowledge, the language of the industry and an understanding of the many different roles available to them in the sector. IIG's volunteer mentoring program advances girls' career options and provides the support and connections to last a lifetime. Seventy-four percent of IIG's programs are in Title 1 schools, and 76 percent of participants are students of color.

Together, IIG and CEE aim to equip K-12 students with the tools and knowledge of personal finance and economics so that they can make better decisions throughout their lives for themselves, their families and their communities.

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