HP Extends First of its Kind Partner Program to Global Retailers
PALO ALTO, Calif., May 03, 2021 (GLOBE NEWSWIRE) -- Today, HP Inc. announced the extension of HP Amplify™ — a first-of-its kind global1 channel program — to its vast ecosystem of more than 1350 online pure players, omnichannel, and brick and mortar retail partners. Launched in the fall of 2020 to commercial partners, the powerful new partner program, built on a single, integrated structure provides the insights, capabilities and collaboration tools needed to drive digital transformation and growth as consumer buying behaviors continue to evolve. HP will begin to transition retail partners1 to the HP Amplify program beginning August 2, 2021 and continue through the calendar year.
Built on a simplified and easy-to-navigate structure with two distinct retail tracks (Synergy and Power including Power CDR Retail targeted at retail sub-distributors), HP Amplify is designed from the ground up to turn data analytics into insights that spark new strategies, steer innovation and reward partners for performance, collaboration and capabilities while accelerating digital transformation with insights, building a data driven culture and augmenting common knowledge with collaboration tools.
“For the IT industry overall, and the retail channel specifically, it is clear that business as usual is no longer an option. HP Amplify not only makes it easier for retail partners to do business with HP, it provides a clear path, built on a proven framework, to transform their business for today while enabling long-term sustained growth in the future,” said Christoph Schell, Chief Commercial Officer, HP Inc. “Together with our partner community we are reinventing how consumers experience our products and services, by investing in our shared capabilities while developing new areas of strength to remain competitive.”
Rewriting the Rules of Retail
While in-store traffic decreased, e-commerce sales grew by more than 27 percent in 20203, and is expected to account for 40 percent of total sales for consumer-packaged goods by 20254. Trends such as hybrid work, the emergence of the prosumer and continued e-commerce growth are making collaborative partnerships in the retail industry more essential than ever. With the introduction of HP Amplify, HP is empowering retailers to capitalize on these shifts, arming partners to deliver superior customer experiences and drive future growth.
“Customers are requesting a closer and more personalized relationship with brands,” said Quentin Duminy, Global Buyer at Group Auchan, a leading retailer based in France. “We will increase our common knowledge of the consumption patterns using data analytics in order to redesign the customer journey, improving experiences online and in-store through HP’s Amplify for Retail program.”
Performance, Capabilities & Collaboration5
For additional details on HP Amplify including the partner FAQ, visit the HP Press Center.
A Path to a More Sustainable Future
The HP Amplify Impact program helps to empower partners to set bold, long-term objectives to drive positive impact. Partners that pledge to join the HP Amplify Impact program will work with HP to assess their own practices while tapping into the company’s extensive investments and initiatives.
Recognized as one of the world’s most sustainable companies, HP has enrolled more than 1,000 partners worldwide in the HP Amplify Impact program, representing a major step forward in the company’s ambitious goal to become the most sustainable and just technology company by 2030.
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