83% of Consumers Likely to Maintain or Increase Spend in the Year Ahead, According to New Research from Tremor Video
NEW YORK, May 03, 2021 (GLOBE NEWSWIRE) -- Tremor Video, a leading programmatic video platform, and leading ad platform Unruly today announced the findings from their 2021 Consumer Insights Report that uncovers how consumers are feeling about the future—including their attitudes regarding shopping, traveling, dining and TV viewing—now that more than a year has passed since the COVID-19 pandemic first surfaced. Conducted in March 2021 and comprised of surveys with a nationally representative sample of 893 US consumers, the research reveals that 56% of consumers feel optimistic about the year ahead and 60% predict a return toward normality within the year.
According to the research, 83% of consumers plan to either maintain or increase their current spend levels when returning to a more normal life, on average across categories. Consumers report that they plan to either maintain or increase their spend at the highest rates for the following categories: groceries (92%), beauty & personal care (86%), consumer electronics (84%), home & garden (84%) and home entertainment (83%).
With this likely increase in spending comes promising news for brands with brick-and-mortar dimensions of their businesses, as 84% of consumers plan on shopping in-person during the year, with 29% reporting that they will do all of their shopping in-person and 23% reporting that they will do most of their shopping in-person with some online shopping.
“After a long period of being homebound, consumers are feeling positive about the future, as they look to resume activities like dining out, traveling and in-store shopping, all of which should give advertisers a renewed sense of confidence in the months ahead,” said Terence Scroope, VP of Media Insights and Analytics, Tremor Video. “In parallel, our study suggests that consumers plan to increase their time with CTV content, reinforcing just how essential the medium will continue to be for advertisers as they look to fine-tune their 2021 media strategies.”
Tremor Video and Unruly conducted this research to learn more about what factors are making consumers more hopeful about the months ahead and to what extent this may impact how, when and where they spend throughout the year. Additional key findings include:
Tremor Video and Unruly believe that CTV is a significant growth engine for Tremor International, with their parent company recently reporting 116% net revenue growth in the CTV space in Q4 2020 compared to Q4 2019. The company has also reported that its performance during the first quarter of 2021 is significantly ahead of the same period in 2020 and it expects trading for the year to be ahead of management expectations. This positive momentum is underpinned by the successful execution of Tremor’s strategy, which focuses on video and data, with the company’s core solutions of CTV, private marketplaces (PMPs), and its self-service platform.
Scheduled to launch in late May 2021, Tremor Video’s new TV Intelligence offering will leverage its proven experience in CTV and addressable TV retargeting to allow advertisers to reach the most relevant consumers with precision, using a wide breadth and depth of audience data assets.
For more information and to download the full report summary, click here.
This research was conducted in March 2021. Tremor Video and Unruly surveyed a nationally representative sample of 893 U.S consumers. The nationally representative sample accounts for gender, age, and household income as well as other attributes like geographic region. The panel research was conducted in a closed environment.
About Tremor International
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative content. Tremor Video is one of the largest and most innovative video advertising companies in North America and globally, with offerings in CTV, in-stream, out-stream and in-app.
The media side of Tremor, Unruly, drives real business outcomes in multiscreen advertising. Its highly ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners.
Tremor has a meaningful number of direct integrations with publishers, unique demand relationships with the world's biggest advertisers and privileged access to News Corp inventory.
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