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Iona College Unveils New Branding, Empowering Students to "Learn Outside the Lines"NEW ROCHELLE, N.Y., April 29, 2021 /PRNewswire/ -- After more than a year of outreach, surveys, focus groups and refinement, Iona College has officially unveiled a fresh new logo, branding and website, empowering students to "Learn Outside the Lines." "As Gaels, we all know what makes Iona College such a special place. Now, it's time to share that story with the world." "As Gaels, we all know what makes Iona College such a special place," said Mary Clare Reilley, vice president of College Marketing and Communications, who led the rebranding efforts. "Now, it's time to share that story with the world." The new logo consists of a Celtic knot cross with intermingling lines of maroon, gold and white. It is both a reflection of Iona's Catholic history as well as its core strengths – unity on campus, purpose in the classroom and service in the community. The line work is also a visual nod to Iona's new brand promise, which asks: Where are you going? "Now more than ever, we know the value of the promise to Learn Outside the Lines," Reilley said. "From the very beginning, the process of rebranding was about so much more than just creating a new look and feel for the College. Staying true to ourselves, we sought to uncover the authentic aspects that make us distinctive. Iona's mission, vision and values; our heritage and history; the legacy of the Christian Brothers; the students we serve; and the experiences of our alumni, students, faculty and staff – all were taken into consideration and are reflected in the final product." Learn more about the new Iona College brand by watching this launch video. The redesigned website – iona.edu – is laser-focused on providing the best possible user experience. Over 2,000 pages were refreshed and transferred to the new platform with engaging, interactive, informative and accessible content, including:
"As our vibrant alumni body – now over 50,000 strong – can attest, Iona has a legacy of providing a transformative education, equipping students with the knowledge and spirit to chart a successful path through life once they leave our campus," said Iona's executive-in-residence, James Mustich, who is assisting Iona's leadership team in developing vibrant strategies for innovation across the campus. "In today's world, empowering students to be resilient and resourceful – to Learn Outside the Lines – is more important than ever, and our new brand delivers that message with fresh energy." Iona worked closely with two agency partners, mStoner for the website and Lawrence & Schiller for the rebranding. "From the moment that we set foot on campus, we realized Iona was a special place and an extraordinary community, and we wanted to create a site that brought Iona's story to digital life," said Voltaire Santos Miran, CEO and head of client experience at mStoner, Inc. "The collaboration with Iona and with Lawrence & Schiller was a true partnership that resulted in a new brand platform, a vibrant identity system, and a dynamic new web presence. Not only is the site beautiful, accessible, and mobile-native, it's also built on a rock-solid Drupal implementation that will allow Iona to sustain and enhance the site over time. Working with Iona has been a great privilege." Jamie Hegge, director of client services at Lawrence & Schiller, said: "It was an honor to work with Iona College on developing their new brand identity. We're proud to have created a brand reflective of both Iona's people and its mission – one that celebrates their past, exemplifies their future, and epitomizes their constant commitment to living and learning with purpose." A NEW CHAPTER "As Gaels, we fight the good fight – certa bonum certamen – as we confront the future and lead by example," Reilley said. "We hope all Gaels feel the pride that comes from such a legacy, as we turn the page to a fresh chapter in Iona's bright future." ABOUT IONA
SOURCE Iona College 
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