Taiwan Excellence's 2021 Smart Fitness Online Product Launch Showcases Fresh Exercise Ideas and Innovative Fitness Products from Taiwan's Industry Leaders
As exercise habits evolved dramatically over the last year, Taiwan innovators have stepped up to develop products and services leveraging unique digital solutions to meet the needs of the global marketplace.
To spotlight these timely innovations, Taiwan Excellence today announced its Smart Fitness Online Product Launch to be live-streamed on its YouTube channel on April 28, 2021, 10 a.m. UTC-5. Hosted by the Taiwan External Trade Development Council (TAITRA), the event features presentations from five of Taiwan's most inventive fitness industry leaders - including Johnson Health Technology, Makalot Industrial. Ltd, Strength Master Fitness Tech Co., Ltd, Netown Corp., and Gee Hoo Industrial Corp.
Taiwan's entrepreneurs have been creating cutting-edge fitness equipment for decades, supporting the world's ever-evolving fitness landscape through high-quality, smart exercise equipment to virtual and immersive technologies. Taiwan exports more than US$1 billion worth of fitness equipment worldwide every year, making up a significant 10 percent market share of all global fitness equipment exports.
This 2021 product launch focuses on a full array of smart products, including gym solutions, fitness equipment, and apparel. It will feature these five influential companies from Taiwan's fitness industry:
To register for the event, please go online to: https://taiwanexcellence.pse.is/SmartFitness2021
The symbol of Taiwan Excellence was established in 1992 by Taiwan's Ministry of Economic Affairs, and subsequently, the Taiwan Excellence Selection was launched the following year. The selection is based on the distinct criteria of R&D, quality, design, and marketing. Products that have been selected for the Taiwan Excellence Awards serve as examples of the domestic industries and are promoted by the government in the international market in an effort to shape the creative image of Taiwanese businesses. This year marks the 27th selection, making the symbol of Taiwan Excellence a prestigious brand for enterprises in Taiwan to strive for and be recognized by, and is highly thought of around the world. Please visit www.taiwanexcellence.org for more information.
Taiwan External Trade Development Council (TAITRA) is the foremost non-profit, semi-governmental trade promotion organization in Taiwan. Founded in 1970 to help promote foreign trade, TAITRA is jointly sponsored by the government, industry associations, and several commercial organizations. TAITRA assists Taiwanese businesses in strengthening their international competitiveness and in dealing with the challenges they face in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network consisting of over 1,200 trained specialists stationed throughout its Taipei headquarters and 60 branches worldwide. Together with sister organizations, the Taiwan Trade Center (TTC), and Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective promotion strategies. www.taitra.org.tw
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