TMCnet News

Nova Enables Social Display Programmatically for 5,000 Brands
[March 15, 2021]

Nova Enables Social Display Programmatically for 5,000 Brands


Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent and technology powering Social Display, its flagship creative solution that has been adopted by 5,000 brands to activate 12,000 campaigns in 30+ countries in the past year.

Polar has provided hundreds of trusted publishers with creative ad format technology since 2013. Revenue soared in 2020, growing 93% for its publisher solutions and 331% for its programmatic solutions for brands and agencies, now operated as Nova.

Nova's mission is to build bridges, not walls.

"The creative that brands build for walled gardens is beautiful, engaging and effective. Until now, it has been stuck within their walls. When the same creative built for Facebook (News - Alert) or Instagram is distributed programmatically on the open web at scale, brands see a demonstrable increase in the results that matter most to them," Kunal Gupta, CEO. "Brands are looking for solutions to unlock the full value of their creative investments."

Brands and agencies use Social Display with Nova to repurpose social creative built for walled gardens like Facebook and Instagram to run programmatically, at scale, on the open web.

Amazon, Aerican Express, L'Oréal, McDonalds, Microsoft (News - Alert), P&G, Samsung, Spotify, Starbucks and Walmart are some of the 5,000 brands that activated 12,000 campaigns in 30+ countries with Nova in the past year.



IPG has scaled Social Display with Nova. 250 IPG clients have activated 900 campaigns for Social Display with Nova in 22 countries during the past year alone.

Sean Muzzy, President for IPG's Matterkind:
"Ad format innovation has happened primarily within social platforms, leaving traditional formats behind. With Nova, our clients take advantage of the higher engagement of their social creative and extend that in a brand safe fashion."


Programmatic specialist, MiQ, accelerated revenue growth with Nova and improved results for clients across financial services, telecom, retail, luxury, government and CPG with over 135 campaigns activated in the past year.

Sean Reardon, CEO, US Market for MiQ:
"Our solution with Nova has helped pair the power of programmatic with the rich, relevant creative that brands are developing for social channels - in real-time, driving notable performance outcomes for our clients."

Nova also welcomes Foursquare (News - Alert) veteran, Leah Malone, as CRO and GM, US Market. Nova has more than doubled its team in the past 6 months, now with a global team of 75 people in 16 countries.

Leah Malone, CRO and GM, US market for Nova:
"Nova offers real value for brands, frictionless solutions for agencies and most importantly, delightful experiences for consumers. This is not language often associated with programmatic. Better creative is the future of programmatic and Nova is the most elegant, yet simple, solution available in an overcomplicated ecosystem."

Nova is the leader in Social Display.

Get started with Nova today: CreateWithNova.com.


[ Back To TMCnet.com's Homepage ]