Global Survey of 100 Brands Finds Virtual Events Will Outlast the Pandemic
SAN FRANCISCO, Feb. 23, 2021 /PRNewswire/ -- AnyRoad, the leader in Experience Relationship Management (ERM), today unveiled The State of Virtual Events 2021, a global benchmark report on the key trends shaping the future of experiential marketing. As brands around the world continue to use online experiences to engage with consumers, the research exposes common challenges, opportunities, and best practices that will extend far beyond the pandemic.
The State of Virtual Events 2021 is based on responses from over 100 companies managing approximately 20,000 annual virtual events, including Anheuser-Busch, Nestle, HP, Condé Nast, Pernod Ricard, Volkswagen, and LinkedIn. Most respondents (51%) revealed that they were new to virtual experiences in 2020, and with the future of in-person events still unclear, 58% of respondents expect their virtual budgets to increase over the next year. The vast majority (85.3%) say that online experiences are here to stay even after the pandemic subsides.
Additional key findings include:
To compile The State of Virtual Events 2021, AnyRoad analyzed individual web responses from 191 participants working at companies ranging from one to 1,000+ employees within the technology, food and beverage, and consulting industries. A majority of respondents (63.4%) were based in the U.S., with the remaining from various locations around the world.
AnyRoad is the leading Experience Relationship Management (ERM) platform enabling global brands to properly measure, scale, and implement their offline and online experiential marketing campaigns. AnyRoad empowers companies to create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.
Companies like Budweiser, Honda, Michaels, and Tabasco all count on AnyRoad to measure the impact of their experiential marketing. AnyRoad's software integrates into CRM, loyalty, ERP, and POS systems to complete the loop, building the model of exactly how these experiences build loyalty, increase brand perception, and increase revenue. For more information, visit www.anyroad.com.
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