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Shoppers shift e-commerce spending towards leisure and home goods in the run-up to Black FridayNEW YORK, Nov. 25, 2020 /PRNewswire/ -- Klarna, the leading global payments provider and shopping service, today released new holiday shopping data that indicates shoppers in the US shifted their share of e-commerce spending towards the leisure, sports & hobby and home & garden categories in the week ahead of Thanksgiving (November 16-22). Analyzing transactions made through the Klarna app, which allows consumers to shop from any online store, Klarna also identified the most-shopped categories among US Gen Zers, Millennials, Gen Xers and Baby Boomers leading up to Black Friday. "US shoppers are focusing more on leisure, sports, and home goods purchases as we approach Thanksgiving and Black Friday," said David Sykes, Head of US at Klarna. "Klarna's new data also indicates that younger shoppers are taking advantage of mobile shopping and flexible payment options to purchase home supplies, appliances and furniture. This spending shift may reflect an increase in the number of consumers planning to cook and bake for Thanksgiving - a holiday that many younger households will be celebrating on their own this year due to safety concerns amid the ongoing pandemic."
Klarna has been analyzing share of wallet, or how its app users are dividing their spending among different shopping categories, to identify which categories consumers are shopping most often through the Klarna app. Throughout November and December, the company will continue to analyze proprietary data on a weekly basis to identify notable insights around consumer behavior during the critical 2020 holiday peak season period. Klarna analyzed purchases made through Klarna's US in-app shopping feature for the week of November 16-22, 2020, versus the previous week. The data indicates the distribution of purchase volumes among the following selected categories:
About Klarna We make shopping smoooth. With Klarna, consumers can buy now and pay later, so they can get what they need today. Klarna's offering to consumers and retailers includes payments, social shopping and personal finances. Over 200,000 retail partners, including H&M, IKEA, Expedia Group, Samsung, ASOS, Peloton, Abercrombie & Fitch, Nike and AliExpress, have enabled Klarna's innovative shopping experience online and in-store. Klarna is ranked number five on the 2020 CNBC Disruptor 50 list, is the most highly valued fintech in Europe with a valuation of $10.65 billion, and is one of the largest private fintechs globally. Klarna was founded in 2005, has over 3,500 employees and is active in 17 countries. For more information, visit klarna.com. Media Relations Contacts: Berns Communications Group Michael McMullan / Danielle Poggi [email protected] / [email protected] This information was brought to you by Cision http://news.cision.com The following files are available for download:
View original content:http://www.prnewswire.com/news-releases/shoppers-shift-e-commerce-spending-towards-leisure-and-home-goods-in-the-run-up-to-black-friday-301180698.html SOURCE Klarna Bank AB |