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New "Healthcare Workers Rock!" Song and Music Video Captures Spirit of Frontline Healthcare Workers Around the World Treating the Latest COVID-19 Surge
[November 19, 2020]

New "Healthcare Workers Rock!" Song and Music Video Captures Spirit of Frontline Healthcare Workers Around the World Treating the Latest COVID-19 Surge


NEW YORK, Nov. 19, 2020 /PRNewswire/ -- As COVID-19 cases rise exponentially, entrepreneur, philanthropist, songwriter and executive producer Ken Freirich today released a remix and video for his song "Healthcare Workers Rock!". The song was written as a rock anthem and the heartfelt lyrics have already struck a chord with frontline healthcare workers around the world fighting COVID-19 and putting their lives on the line every day to help others. People can download the song on Apple Music, Spotify, iTunes and view the video at www.HealthcareWorkersRock.org. Freirich, CEO of Health Monitor Network, has been on a global crusade to help healthcare workers. Every time the video is shared from the Random Acts of Kindness Facebook or Twitter pages with #HealthcareWorkersRock, a donation of $1 will be made to #FirstRespondersFirst (up to $100,000).

"The truth is healthcare workers are at their breaking point. The stress of the pandemic right now is unbearable. The music and lyrics of Healthcare Worker's Rock! give us an emotional release that make every day more tolerable, said Joseph Varon, MD, Chief Medical Officer of United Memorial Medical Center in Houston, who has been on the frontlines of COVID-19 since the beginning of the pandemic.  "I've literally witnessed our workers humming and singing the song to help lift their own spirit and the spirit of others.  I had a nurse cry when she was asked to be in the video, because it reinforced what a difference she's making for so many.  The song and the video are just what the doctor ordered, especially now as we enter what will possibly be the darkest days of the pandemic. We must now get this music therapy to every hospital around the world because it's a boost that will keep our healthcare workers going."

The driving force behind the song is Ken Freirich, a songwriter and drummer who lives by a daily mantra of "making the world a better place." He felt a calling to write and produce a song that could bring people together in a time of crisis. For the song remix, Freirich served as the executive producer and recruited P!nk Drummer Mark Schulman to play drums on the song, GRAMMY Award-winning Producer and Mixer Scott Jacoby to produce and remix the song and GRAMMY Award winner Emily Lazar to master the single. In addition, Freirich's new record label, Better World Records, LLC is partnering with  #FirstRespondersFirst, an initiative created by the Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to provide frontline healthcare workers with the physical and psychological support and resources they so desperately need as they serve on the frontlines of the coronavirus pandemic. #FirstRespondersFirst provides essential supplies and protective equipment, accommodations, child care, food, and critical mental health support and resources to ensure that frontline workers are protected, well-supported and resilient. 

Since the song's initial release last month, doctors, nurses, EMTs, former COVID-19 patients and loved ones have expressed how the song has become their anthem, helping capture their experiences and feelings, while creating a positive and uplifting movement to help counter one of the toughest years in recent history. The song is on repeat as people travel to and from work and has inspired some workers to create and share their own TikTok videos featuring the song.

"When Ken asked me to play on the track an be in the video, I grabbed my sticks, asked my daughter to be in the video and I jumped at the opportunity," said Mark Schulman, P!nk Drummer. "Healthcare workers are long overdue for an anthem, and the lyrics and video really capture all elements of today's healthcare experience. I'm looking forward to helping spread the message and the video so everyone can celebrate the heroism of these amazing people."



Freirich is an active philanthropist who loves the convergence of music and the opportunity to help others. "Healthcare Workers Rock!" is on Freirich's new record label, Better World Records, LLC, also home to his new band, Random Acts of Kindness. From his position as CEO of Health Monitor Network, the largest patient education/engagement company in the United States, known for its exam room digital posters, Freirich has a unique perspective on the plight of healthcare workers, while his passion for music provides a creative way to honor them.

"Working 'round the clock, strong and courageous, never gonna stop," part of the chorus belts out with lyrics that embody Freirich's vision for the song. He was inspired to write and produce the track after seeing medical professionals in desperate need of resources and watching colleagues' family members pass away from COVID-19. From his position as CEO of Health Monitor Network, Freirich understands the monumental change in the hospital setting since COVID-19 and wanted to reinforce how everyone supports our healthcare workers.


"I want to have the song played all over the world to give healthcare workers something to rally around as they continue to work through difficult days and nights and the reactions I've received so far have been incredibly moving," says Freirich. He notes how he's heard from the healthcare community how relatable the lyrics are and how they have uplifted them at a time when they need all the support they can get. ­ "The song's pre-chorus lyrics, 'This is what we do, day in and day out,' are for the selfless healthcare workers who are out there working and giving everything they've got to their patients. I wanted to deliver an anthem for them that was empowering and uplifting."

About Healthcare Workers Rock!
"Healthcare Workers Rock!" was written by Freirich, songwriter and drummer, and is his newest music / philanthropic initiative. Freirich is an active philanthropist who loves the convergence of music and the opportunity to help others. He felt a calling to write and produce a song that could fulfill an unmet need; a tribute and anthem for all of the frontline healthcare workers around the world who put their lives on the line each and every day to help others.

For the past five years, he has been in a band called MedROCK, a 501c3 organization that "brings the world together through music and makes it a better place through philanthropy." The band put on a benefit concert in Turks and Caicos to help buy instruments for a local school's music education program and has partnered with and raised money for Teen Cancer America, founded by Roger Daltrey and Pete Townshend. Freirich also played a song on drums with The Who at a charity to benefit concert for Teen Cancer American and UCLA Health in Southern California last fall.

About Better World Records: Better World Records LLC was started to release incredible music across numerous genres, while having a positive impact on the world. The company will use its artists and music to bring people together and will incorporate its strong philanthropic beliefs to projects and initiatives to do good. Random Acts of Kindness is the first band on the label and is a collection of musicians (Random Acts) pulled together with the goal of having a positive impact on the world through music.

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About #FirstRespondersFirst: #FirstRespondersFirst, an initiative of Harvard T.H. Chan School of Public HealthThrive Global, and the CAA Foundation, takes a whole human approach to addressing the needs of our frontline workers in order to support their ability to serve on the frontlines of the COVID-19 pandemic. #FirstRespondersFirst's fundraising call to action helps provide essential supplies, protective equipment, accommodations, child care, food, and critical mental health support and resources to this demographically and socially diverse workforce, ranging from minimum-wage hourly workers in home-care settings to social workers, nurses, physicians, and beyond, through its implementing collaborators Americares, Bright Horizons, CORE Response, Direct Relief, Give An Hour, Global Health Corps, Hispanic Federation, IHG Hotels & Resorts, InnerHour, International Rescue Committee, Marriott International, National Alliance on Mental Illness (NAMI), National Black Nurses Association, National Domestic Workers Alliance, Omada Health, Osmosis, Pivot, The Schwartz Center for Compassionate Healthcare, World Central Kitchen, and You Okay, Doc?. Powered by Thrive Global's behavior change platform, #FirstRespondersFirst also provides access to Harvard Chan School's evidence-based content, specifically tailored to this critical workforce, to help improve the physical and mental well-being of healthcare workers.

Media Contact:
Jenifer Slaw (347-971-0906)
Jenifer.slaw@goodfuse.com

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SOURCE Better World Records


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