Terminus Report Shows Rapid Increase in Scope and Investment for Account-Based Strategies
Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings.
This year's State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found a groundswell in early maturity ABM programs, suggesting the effects of COVID have accelerated adoption, and compares new programs to more mature ones.
Key findings from the 2020 Terminus State of ABM Report include:
The full Terminus 2020 State of ABM Report is available here.
This follows new Terminus Engagement Hub capabilities that empower teams to identify, prioritize, and engage accounts while working remotely with a new mobile app, improved WFH IP resolution, and deeper integration with Google and Adobe (News - Alert) Analytics. To learn more visit www.terminus.com.
Terminus is the leader of the account-based movement, helping customers revolutionize how they generate revenue since 2014. We help our customers by focusing their sales and marketing resources on the most likely and purchase-ready accounts. Our platform empowers marketing teams to create target account segments, engage them across every channel, provide insight and alerts to your sales team, and measure your entire sales and marketing program. We're powering the revenue generation efforts of over 1,000 marketing teams at companies like Salesforce, GE, Verizon, 3M (News - Alert), and CA Technologies. We're a leader in the The Forrester New Wave™: ABM Platforms, and have been named a G2 (News - Alert) ABM leader for 10 consecutive quarters. Visit www.terminus.com to learn more or connect with us on Twitter, Facebook, and LinkedIn.
Smart City with a Social Conscience
Keynotes - Lincoln Ballroom
Privacy for IoT