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Searchspring Launches Personalized Recommendations for EcommerceSearchspring today announced the beta launch of its new Personalized Recommendations feature. Early adopters are already trialing new Personalized Recommendations to display hyper-relevant products that engage shoppers and boost conversions. With ecommerce experiencing accelerated growth during the pandemic, this release comes at a time when online retailers are looking for automation to enhance their overburdened merchandising team's capabilities, without massive investment. "Searchspring's vision for personalization is to equip merchandisers with the most productive combination of AI and human creativity," said CEO, Peter Messana. "With personalized recommendations, merchandisers can tailor their site to the individual shopper at a scale that wouldn't be possible without this technology, while still retaining complete control over their online store." Without relying on developers, ecommerce merchandising teams using Searchspring's Personalized Recommendations will gain deep insight into behavioral data and automatically curate product recommendations site-wide. AI models learn from shopper history, real-time behavior, and preferences to:
This release comes as a result of the company's recent acquisition of 4-Tell and its AI-driven personalization engine. It is the first in a series of updates that will deploy personalization functionality across its entire search and merchandising suite. "Borsheims has used Searchspring's search and merchandising, and 4-Tell's personalized product recommendations for a number of years. Shoppers that engage with our current recommendations are four times more likely to convert, with a 35% higher AOV, so we're excited for the enhanced personalization that 4-Tell's engine will bring to Searchspring's solutions," said Andrew Brabec, Director of Marketing & Ecommerce, Borsheims. Full rollout of Searchspring's Personalized Recommendations is expected in early 2021, when easy integration will be available to any ecommerce site, on any platform. To join the waitlist for the current release, visit searchspring.com. Searchspring Searchspring is on a mission to give ecommerce teams superpowers. We are giving the worlds' most creative online brands the user-friendly search, merchandising, personalization, and analytics tools they need to increase conversion and curate unique shopping experiences. Learn more at searchspring.com or visit the websites of some of our most heroic customers like Moen, Fabletics, Volcom, Wildfang, or Alternative Apparel.
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