Forrester Predictions 2021: Digitally Advanced Firms Will Have A Sustained Advantage Over Their Competitors
CAMBRIDGE, Mass., Oct. 15, 2020 /PRNewswire/ -- Forrester (FORR: NASDAQ) predicts that 2021 will be the year that every company — not just the 15% of firms that were already digitally savvy — will double down on technology-fueled experiences, operations, products, and ecosystems. According to Forrester's 2021 Predictions, released today, the success of organizations will depend on how quickly and how well they harness technology to both enable their workforce in the new normal and build platforms that differentiate them. Investing in new technology, realizing the full value of the existing technology stack, and retiring technical debt will be critical to gaining a sustained business advantage.
Forrester's Predictions reports analyze the dynamics impacting different industries and disciplines, including changing consumer behaviors, customer experience (CX), employee experience, marketing, privacy, and technology. The reports help global business and technology leaders craft a clear vision and gain a competitive edge to thrive in the year ahead. Key highlights from Forrester's 2021 Predictions include: