Teads Launches 'Teads Conversions' for Performance Buyers and inRead Stories for Extending Social Campaign Reach
Today, Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural 'Teads Partner Day', a global virtual event that brought together more than 1,000 brand marketers, agency partners and trade journalists.
Among the main innovations the company announced is 'Teads Conversions', a new performance programmatic solution geared towards helping brands deliver on-site conversions such as leads, add to cart, registrations and sales. This solution allows clients to access Teads' high quality traffic and premium publisher inventory while optimizing towards lower-funnel outcomes via the leading DSPs in the marketplace. The solution is also available in closed beta via Teads' self-serve buying interface.
As advertisers move further down the funnel, one common concern is that they have to sacrifice quality and brand safety to get lower funnel conversions. As a 'curated internet,' Teads is a single access point to the world's best publishers, offering quality scale, brand-safety and outcome transparency not available within the 'walled gardens' of social platforms, or across the low quality inventory on the open web.
The Teads performance offering is based on the following five 'Quality Performance' pillars:
"At L'Oréal we want to be able to offer a perfect choice of brands for all types of consumer needs and desires and for all beauty dreams all around the world. To achieve this we need to be present in the most relevant channels and at the right moments. For the last three years, since we started working with Teads, we have been able to deliver strong results in both our awareness and performance campaigns, and inform our marketing decisions based on relevant insights and a diverse range of studies provided by their team. I really appreciate the value of having a partner to achieve our goals." - Kim Dirckx, CMO/CDO at L'Oréal LATAM
Teads is also launching 'inRead Stories' and 'inRead Social B2B' in their inRead Social suite. These solutions seamlessly extend the reach of social media ads into high quality publisher environments in the curated web. The Stories format is a highly visible vertical ad experience running between paragraphs in editorial content. inRead Social B2B, a solution targeting corporate and professional decision makers which make up 27% of Teads' audience globally.
"Teads has doubled down on innovation in 2020 to support the accelerated performance and e-commerce efforts of brands and agencies. We're also focused on allowing brands to seamlessly enrich their options outside of the walled gardens. Both of these strategies have been paying off for our clients with tangible results in both savings and performance." comments Bertrand Quesada, CEO and Co-founder of Teads.
In addition to the updates to the performance and social suites, Teads announced further innovations to the platform during its Partner Day:
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Teads, The Global Media Platform, is the single access point for advertisers to connect to the world's best publishers and reach an audience of over 1.6 billion people every month. Teads' made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market.
Teads' end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism.
Teads partners with the leading marketers, agencies and publishers through a team of 800+ people in 26 countries.
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