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CPRS National announces the winners of the 2020 Awards of ExcellenceTORONTO, Oct. 2, 2020 /CNW/ - The Canadian Public Relations Society is thrilled to announce the winners of its 2020 Awards of Excellence competition. This year's 68 Gold, Silver and Bronze award winners were selected as the best examples of Canadian public relations and communications out of this year's record breaking 192 submissions.
CPRS National would like to congratulate the following winners for their commitment to professional excellence: COMMUNICATIONS PROGRAMS Best Corporate Social Responsibility Campaign GOLD: Windsor-Detroit Bridge Authority: Gordie Howe International Bridge - Community Benefits Plan SILVER: NATIONAL Public Relations Inc. - Danone Celebrity Pancake Challenge BRONZE: Waste Management of Canada Corporation - Waste Management's Battle Against Recycling Contamination - An Education Forum Best Influencer Campaign GOLD: BlueSky Communications - RBC Avion Creator Program SILVER: North Strategic - Amex Business Edge Card Launch SILVER: Swerve - Mattel Games Reconnect BRONZE: Weber Shandwick - Canadian Tire 'Own The Water' Campaign Best Integrated Communications GOLD: The PR Department - Tabasco Seven Days of Eggs GOLD: Sheridan College - Blown Away: Partnering on a Netflix Reality Series to Highlight Sheridan's Expertise in Glassblowing SILVER: Argyle Public Relationships - Moose Lake Campaign BRONZE: Osteoporosis Canada and Edelman Canada - Bubl x David Dixon Best non-profit/NGO Campaign GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMR SILVER: Edelman Canada - The Toker BRONZE: Morin Relations Publiques - Accès aux soins de santé pour les femmes enceintes et les tout-petits de familles migrantes BRONZE: Argyle Public Relationships - #OurHumanEnergy Best Reputation Management Campaign SILVER: FortisBC - Long-Term Crisis: Managing Communications through the Enbridge Pipeline Rupture Best Use of Media Relations – Large Budget (More than $50,000 CAD) GOLD: Craft Public Relations - The Launch of Café in Canada SILVER: North Strategic - Amex Business Edge Card Launch BRONZE: Edelman - New Central Library Opening Best Use of Media Relations – Medium Budget ($10,000 – $50,000 CAD) p>GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMRGOLD: Paradigm Public Relations - Leading the Conversation During the Spring Home Buying Season: RBC's Annual Home Ownership Campaign SILVER: Narrative - White Ribbon: Boys Don't Cry BRONZE: Broad Reach Communications - Family Enterprise Matters Best Use of Media Relations - Small Budget (less than $10,000 CAD) GOLD: PortsToronto -The PortsToronto Seabin Pilot Program SILVER: BlueSky Communications - 2019 YAC Prime Study BRONZE: Munro Thompson Communications Inc. - Iskwew Air YVR Launch Event Canadian Advocacy and Social Marketing Campaign of the Year SILVER: Argyle Public Relationships - Stop Bill 66 SILVER: Morin Relations Publiques - Accès aux soins de santé pour les femmes enceintes et les tout-petits de familles migrantes SILVER: Argyle Public Relationships - Moose Lake: Let's Cross the Finish Line Together BRONZE: Randstad Canada - 2019 ESA Powerline Protection with Purpose Canadian Digital Communications Campaign of the Year GOLD: Paradigm Public Relations - The Museum of Outdated Technology SILVER: Argyle Public Relationships - Level Up 2.0 SILVER: Proof - Consumer Anti-Fraud Campaign BRONZE: Argyle Public Relationships - Thank you Doctors: Celebrating 50 years of supporting physicians Canadian Health Care Campaign of the Year GOLD: Niagara Health - Niagara Health - Route NH SILVER: Edelman Canada - The World's Most Uncomfortable Bed SILVER: Argyle Public Relationships - Hats for Hope BRONZE: Edelman Canada - Canadian Strategy for Cancer Control Refresh BRONZE: Canadian Patient Safety Institute - #ConquerSilence Canadian Issues/Crisis Management Campaign of the Year GOLD: Rogers Media - 'You People' – Managing a Cultural Conversation in Canada GOLD: Massy Forget Langlois relations publiques - Soutenons les Petits Chanteurs du Mont-Royal #TousenChoeurPCMR SILVER: FortisBC - Long-Term Crisis: Managing Communications through the Enbridge Pipeline Rupture Canadian Marketing Communications Campaign of the Year GOLD: Sheridan College - Blown Away: Partnering on a Netflix Reality Series to Highlight Sheridan's Expertise in Glassblowing SILVER: The PR Department - Tabasco Seven Days of Eggs BRONZE: Argyle Public Relationships - No More Eyescuses: Getting Ontarians to SEE the value of regular EYE CARE Employee Engagement / Internal Communications Campaign of the Year GOLD: Niagara Health - Niagara Health - Route NH Internal Communications Campaign GOLD: Massy Forget Langlois relations publiques - Lancement de Helix SILVER: CAE - CAEagora: A major transformation of CAE Workspaces! BRONZE: Sheridan College - You speak. We'll listen. Engaging students and faculty in the Key Performance Indicator (KPI) Survey New Product or Service Launch GOLD: The City of Red Deer - Blue & Black Cart Campaign SILVER: Niagara Health - Niagara Health Engagement Network BRONZE: Craft Public Relations - The Launch of Café in Canada COMMUNICATIONS PROJECTS Best Multimedia Projects GOLD: Paradigm Public Relations - The Museum of Outdated Technology SILVER: Argyle Public Relationships - Crunch, Crunch, Crunch: Communicating early introduction guidance of allergens to Canadian consumers SILVER: Fraser Health - Improving Board Meeting Accessibility and Engagement using Facebook Live Broadcasting SILVER: Hill+Knowlton Strategies - 2019 Summary Report BRONZE: Administration portuaire de Montréal - À bon port Best Publication GOLD: Dynacare - Supporting Healthy Lives – The Inaugural Dynacare CSR Report SILVER: Massy Forget Langlois relations publiques - Rapport annuel aux employés 2018 BRONZE: De Beers Group - Communications Toolkit Best Research GOLD: Ville de Montréal - Arrondissement de Saint-Laurent - Communiquer autrement : recherche collaborative sur la communication municipal Best Special Events Projects GOLD: Réseau de transport de Longueuil - Campagne « Prochain arrêt » Consultations publiques 2019 SILVER: Argyle Public Relationships - Agribusiness Trade Mission to Canada SILVER: Weber Shandwick - Canadian Tire Christmas House BRONZE: Alberta Blue Cross - The Wellness Summit ORGANIZATIONAL EXCELLENCE Agency Team of the Year Proof Inc. In House Team of Year City of Red Deer, Communications & Strategic Planning CAMPAIGN OF THE YEAR Niagara Health - Niagara Health - Route NH Internal Communications Campaign About CPRS Founded in 1948, the Canadian Public Relations Society is a not-for-profit association of professionals dedicated to the practice, management and teaching of public relations and communications. Comprising 14 local societies, CPRS' mission is to build a national public relations and communications management community through professional development and accreditation, collaboration with thought leaders, a commitment to ethics and a code of professional standards, advocacy for the profession, and support to members at every stage of their careers. Cision is the exclusive distribution partner of the Canadian Public Relations Society – National SOURCE Canadian Public Relations Society 
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