Inaugural 10.10 Shopping Festival to Deliver the Holidays to American Consumers
Coresight Research, the global research and advisory firm specializing in retail and technology, Shopkick, a leading shopping rewards app, and Fashwire, an AI driven two-sided B2B and B2C global fashion marketplace, today announce the 10.10 Shopping Festival, a new shopping holiday to engage American consumers and revitalize retail.
As COVID-19 continues to upend all aspects of the retail environment, and the economic toll on consumers weighs on, this new annual festival is designed to increase revenue for merchants and reward shoppers with savings for crossing off their lists early, all while supporting the lifesaving mission of St. Jude Children's Research Hospital®: Finding cures. Saving children.®
On 10.10 (Oct. 10), and throughout the Shopper Appreciation Weekend (Oct. 9 - 11), shoppers will earn major rewards in the form of 'kicks' (Shopkick's (News - Alert) rewards currency) for visiting and purchasing from participating retailers and brands, both online and offline.
Fashwire is extending a special offer for its 300+ brand partners to be part of the festival.
"Shopping festivals, like Alibaba's Singles' Day in China, are a huge trend that have since expanded globally," said Deborah Weinswig, founder and CEO of Coresight Research. "Our research shows that most consumers plan to holiday shop earlier than ever this year, providing the perfect opportunity to launch the 10.10 Shopping Festival to support retailers in their efforts to keep up with demand now and through the entire holiday season."
In the spirit of giving, Shopkick will match 5 percent of all "kicks" (reward points) earned throughout the weekend and donate the monetary value to S. Jude, a leading research hospital to help in the organization's efforts to find treatments for patients with childhood cancer and other life-threatening diseases. Shoppers can redeem their kicks for free gift cards to their favorite retailers, like Target (News - Alert), Walmart, Amazon and many more, for even bigger savings in time for the holidays. Additionally, beginning October 1, 2020 until October 12, 2020, Fashwire will donate $0.50 for every download of the app (App Store and Google (News - Alert) Play) to St. Jude.
"We're thrilled to thank our loyal users by offering big kicks throughout Shopper Appreciation Weekend, and to partner with Coresight Research to make the 10.10 Shopping Festival a reality for shoppers across the country," said Dave Fisch, general manager of Shopkick. "By rewarding consumers throughout the entire online and in-store shopping experience, we hope to make it that much easier to check off all of their holiday needs, while also offering a chance to give back to a worthy cause."
"The core DNA of the Fashwire platform is to create connectivity between consumers and retailers. The 10.10 Shopping Festival speaks to just that," said Kimberly Carney, Fashwire Founder and CEO. "As founders we wanted to create something revolutionary, innovative and accessible for both our brands and the consumer while being philanthropic simultaneously. We have taken all of the current market passion points and aligned them with a modern virtual experience that will allow consumers to shop covetable season must-haves early while giving back."
Looking ahead, Coresight Research envisions the 10.10 Shopping Festival becoming a major U.S. shopping event. The festival will include broad participation from leading omnichannel and direct-to-consumer retailers that will provide consumers with discounts of 25 percent or more off popular products.
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