MEF Connects Virtual Panel to Address Securing the RCS Business-to-Consumer Messaging Experience
The introduction of Rich Communication Services (RCS) and Rich Business Messaging (RBM) are expected to bring an entirely new level of efficiency and effectiveness to consumer engagement. Its open ecosystem, however, is vulnerable to the same malicious targets of traditional communications including voice, text and email. This can open the door to spam, scams and spoofs, leading to a decline in consumer confidence and a significant loss in revenue. This is why it is critical to enable a trusted foundation from the beginning that will help establish consumer trust and make RBM a valuable customer engagement option for businesses.
During MEF Connects: Rich Communications - The Future of Business Messaging Virtual Event, iconectiv's Chief Technology Officer Chris Drake (News - Alert) and Senior Director of Product Management Cliff Holsenbeck will join a panel of industry experts to discuss how verification and authentication can and must be the foundation for RCS, enabling legitimate businesses to protect their customer experience, reputation and bottom line.
Your business and your customers need to access and exchange information simply, seamlessly and securely. iconectiv's extensive experience in information services and its unmatched numbering intelligence helps you do just that. In fact, more than 2 billion people count on our platforms each day to keep their networks, devices and applications connected. Our cloud-based Software as a Service (SaaS (News - Alert)) solutions span network and operations management, numbering, trusted communications and fraud prevention. For more information, visit www.iconectiv.com. Follow us on Twitter and LinkedIn.
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