Optimizely Announces Enhanced Experimentation Platform at Opticon20
SAN FRANCISCO, Sept. 16, 2020 /PRNewswire/ -- Optimizely, the world's leader in progressive delivery and experimentation, today at Opticon20 announced several new products and partnerships, including integrations with enterprise platforms that make it easier for customers to leverage progressive delivery and experimentation to drive more agile, competitive business decisions.
"Businesses cannot survive in today's environment by guessing," said Claire Vo, Chief Product Officer, Optimizely. "Teams are prioritizing progressive delivery and experimentation practices to navigate today's unpredictable market and remain agile for future opportunities and challenges. Today's announcements illustrate the high demand for these critical tools and Optimizely's leadership in enabling smart, data-informed product development for the modern digital team."
Optimizely's enterprise-grade platform supports billions of events daily and has conducted more than 2 million experiments to-date. In the past six months, over 1,000 COVID-19 and coronavirus related campaigns and experiments have launched as customers aim to minimize business risk and stay more closely aligned with changing customer behaviors and purchasing habits during the pandemic. Based on customer feedback and these usage trends, Optimizely unveiled several new features and capabilities in its portfolio today at Opticon20.
Optimizely Unveils New Version of Full Stack with Enhanced User Experience, New Capabilities
The new user interface in Full Stack will be available starting in October. Decide API and Flag Monitoring will be generally available within Full Stack starting in Q4 2020. To learn more about these new tools, attend the Opticon20 session on September 16 at 9:35 a.m. PT: "The Future of Optimizely for Technical Teams."
Optimizely Unveils Stats Engine Service and Data Platform Enhancements
In addition, the company announced new partnerships and integrations that enable even more businesses to leverage Optimizely's enterprise-grade platform and embed experimentation where they are already working, including new Amazon Personalize, Microsoft Dynamics 365 Commerce, and Salesforce integrations.
Learn More During Opticon20, September 16-17
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