New Research Shows Holiday Spending Will Increase or Stay the Same for Three-Quarters of US Consumers This Year
CHICAGO, Sept. 16, 2020 (GLOBE NEWSWIRE) -- An overwhelming majority of US consumers will not let uncertain market conditions stop them from spending this holiday season. This is just one of the key insights from the latest consumer survey from PowerReviews, a leading provider of ratings and reviews and solutions to improve consumer engagement and customer experience.
But consumers will spend earlier and be much more focused on buying products online, with price and customer reviews being the two most critical factors driving their purchase decisions, followed by ease and speed of shipping.
The PowerReviews Holiday Consumer Survey draws on insights from more than 5,000 active consumers across the country, surveyed in August 2020. Key findings include:
“Almost three-quarters of consumers (74%) said their overall holiday spend will either stay the same or increase this year. This is perhaps surprising given the shape of the overall economy. However, it proves there are significant opportunities for brands and retailers to generate revenue this holiday season.
“As they have been all year, eCommerce volumes will be higher than they’ve ever been this holiday shopping season. A way more significant proportion of spending than usual will take place online. Brands and retailers need to be ready for and expect this.
“Price will impact purchase decisions more than any other factor -- our survey shows around nine in ten consumers said it would have an influence. Brands and retailers will need to benchmark effectively to ensure they price their products at a level that makes sales most likely, while preserving profit levels.
“With more shopping taking place online this year, customer ratings and reviews will be vital to drive sales this holiday season. They offer exceptional validation and credibility -- regardless of whether a brand or product is well known or not -- and particularly this year, when shoppers are less inclined to visit a store to physically interact with products.”
Read the full survey results on the PowerReviews website https://www.powerreviews.com/insights/holiday-consumer-survey-2020/
The PowerReviews Holiday Consumer Survey draws on responses from 5,383 active shoppers across the United States who have opted in to offers and discounts from retailers. The survey took place in August 2020. We asked respondents about their anticipated shopping preferences in the build up to Thanksgiving, through the Cyber 5 (Thanksgiving and Black Friday through Cyber Monday) up until post-holiday New Year sales.
PowerReviews (PowerReviews.com) helps leading retailers and brands generate customer product ratings and reviews in larger volumes to significantly increase sales and then analyze and benchmark all this data to improve product quality and customer experience, while also delivering store experience feedback to help them optimize their retail network.
PowerReviews is headquartered in Chicago, IL, USA.