AppsFlyer Prepares Marketers for Upcoming Holiday Season as eCommerce App Usage Rises 25% Globally
AppsFlyer, the global attribution leader, today released The State of Shopping App Marketing, 2020 Edition, outlining the key trends across the globe driving shopping patterns and behaviors as we enter the end-of-year Q4 holiday season.
In-app shopping activity has risen to new heights amid the coronavirus pandemic globally, seeing a 25% rise in eCommerce app installs - 7% higher than 2019 Q4 holiday season activity. With this momentum and the fact that buyers are seeking safer shopping options, marketers need to meet consumers where they are to drive sales and mimic the in-person shopping experience as physical shoppers increasingly become digital shoppers.
"Given that in-app shopping activity skyrocketed during the Covid-19 pandemic in Q2, surpassing even the 2019 Q4 rush, we can expect the 2020 holiday season to be one for the record books," said Shani Rosenfelder, Head of Content & Mobile Insights, AppsFlyer. "This year, more than ever, it is critical that marketers prepare a carefully-planned strategy to ensure consumers are able to find, explore, and shop within their app instead of turning to a number of alternatives. Special attention should be given to messaging that relays a sense of empathy to rekindle the holiday spirit during troubled times."
U.S. Leads eCommerce App Demand
With data trends being central to many marketers' strategic decisions, notable U.S. insights from the report include:
The State of Shopping App Marketing, 2020 Edition is available at https://www.appsflyer.com/resources/shopping-app-marketing-trends/.
The State of Shopping App Marketing, 2020 Edition from AppsFlyer is an anonymous aggregate of proprietary global data from 2.3 billion non-organic app installs across 1,800 apps, 14 billion retargeting conversions, and 390 billion sessions. Of this, 610 million non-organic app installs across 400 apps, 4 billion retargeting conversions, and 20 billion sessions, were specific to the U.S.
AppsFlyer, the global attribution leader, empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 7,000+ technology partners make better business decisions every day. To learn more, visit www.appsflyer.com.
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