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Genesys Announces Partnership with Adobe to Deliver Contextual Customer ExperiencesSAN FRANCISCO, Aug. 27, 2020 /PRNewswire/ -- Genesys®, the global leader in cloud customer experience and contact center solutions announced it is working with Adobe to help organizations break down data siloes between marketing, commerce, sales and service departments. With a new integration between Genesys Cloud with Adobe Experience Platform, organizations can now gain a deeper understanding of customer context across every touchpoint. This will revolutionize how contact center and other business leaders leverage insights to enable more intelligent, continuous and individualized customer engagement. As a Premier partner in the Adobe Exchange program, the company is collaborating with Adobe to help organizations realize the Genesys vision of Experience as a Service(SM). "For organizations that want to truly develop deep empathy with their customers that results in a unique and differentiated customer experience, the ability to tap into direct and contextual customer data from across the organization is foundational," said Alan Webber, vice president of Customer Experience Management Strategies at IDC. "Partnerships like Genesys and Adobe have the opportunity to expose data that has been locked away in function-specific applications to build a more complete understanding of each individual that results in a more personalized experience for which customers will return." Customers engage with organizations across many different functions, yet their data often doesn't move with them throughout their journey, resulting in disconnected experiences with minimal personalization. Even when the data is shared cross systems and departments, it typically is not utilized in real-time engagements. Genesys and Adobe are working together to change this by:
"Adobe and Genesys have a shared goal to help businesses more fully leverage their customer data," said Tony Bates, CEO of Genesys. "The combined power of our interoperable platforms makes it easier for organizations to utilize enriched customer context so they can provide more personalized engagement that builds stronger empathic connections." "The global imperative for digital engagement has created an even greater sense of urgency for every business to deliver exceptional, personalized digital experiences," said Shantanu Narayen, CEO of Adobe. "Integrating customer insights from Genesys Cloud into Adobe Experience Platform will give brands a more complete view of their customers, enabling deeper interactions that drive brand loyalty and growth." The first phase of the Genesys Cloud and Adobe Experience Platform integration is now available with additional capabilities expected throughout 2020. About Genesys ©2020 Genesys Telecommunications Laboratories, Inc. All rights reserved. Genesys, the Genesys logo, Genesys Cloud and Experience as a Service are trademarks, service marks and/or registered trademarks of Genesys. All other company names and logos may be registered trademarks or trademarks of their respective companies. Genesys Media Contacts: Shaunna Morgan Adriana Saldaña View original content to download multimedia:http://www.prnewswire.com/news-releases/genesys-announces-partnership-with-adobe-to-deliver-contextual-customer-experiences-301119263.html SOURCE Genesys |