1-800-FLOWERS.COM AND UNIVERSAL PICTURES HOME ENTERTAINMENT TEAM UP TO ENHANCE THE GIFTING EXPERIENCE THROUGH NEW DIGITAL MOVIE OFFERING POWERED BY SMARTGIFT
CARLE PLACE, N.Y., Aug. 27, 2020 /PRNewswire/ -- 1-800-Flowers.com® has teamed up with Universal Pictures Home Entertainment to bring the magic of movies to the gifting experience. For the first time ever, Universal is making some of its most popular films available to gift-givers as an add-on purchase. 1-800-Flowers.com customers now have the unique opportunity to purchase a digital movie as a complement to their gift, while also letting their gift recipients select the movie of their choice from a diverse offering of film titles.
At launch, hundreds of films from the Universal vault will be available as a digital movie add-on, including a wide variety of high-profile new releases, such as Trolls World Tour and The Invisible Man, along with film gems such as Jurassic World, Jaws, Back to the Future, and more. Customers can pair the gift of entertainment from two budget-friendly pricing tiers - $6.99 for award-winning classic and popular hit films - and $9.99 for blockbuster hits and newer releases. The movie is the recipient's to keep, helping them build their personal library through the free digital movie collection app, Movies Anywhere.
"With many people choosing to stay home, backyards everywhere have been transformed into makeshift movie theatres," says Amit Shah, President, 1-800-Flowers.com. "This exciting collaboration with Universal, together with the unique delivery experience designed by SmartGift, provides a fantastic new way for customers to engage with our brand and connect with each other."
"Digital movie collecting continues to surge and there is no better time to join forces with 1-800-Flowers.com to innovate that experience," said Michael Aaronson, Senior Vice President, Universal Pictures Home Entertainment. "Now consumers can enrich every gifting occasion with a personalized movie experience that, for the first time, offers the opportunity to pair a digital movie with another gift via a major eCommerce brand. By giving the recipient the power to choose the film that is right for them, this collaboration introduces the most personalized and flexible digital movie gifting experience in the marketplace. We look forward to expanding this unique add-on offer across the broader 1-800-FLOWERS.COM, Inc. portfolio of brands in the coming months."
Curated Lists Make It Easy to Choose the Right Film for Every Occasion
The Magic of The Movies is on its Way
Sit Back and Relax - the Show is About to Start
Enjoying the Full Backyard Viewing Experience
"How-to" resources for setting up a magical movie night under the stars can be found here. Customers can stay up-to-date on new film offerings available for add-on purchase by connecting with 1-800-Flowers.com on Facebook, Twitter and Instagram and following #MadeMeSmile.
About Universal Pictures Home Entertainment
About Movies Anywhere
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