COVID-19 Accelerated Media and Technology Adoption for Chinese Consumers
HONG KONG, Aug. 13, 2020 /PRNewswire/ -- The COVID-19 pandemic accelerated the adoption of existing digital trends in China, such as increased over-the-top ("OTT") video viewing, active social media and e-commerce engagement, and high interest in 5G technologies, according to the latest survey conducted by Kagan, a media research group within S&P Global Market Intelligence.
Fielded in June this year, Kagan's 2020 Asia Consumer Insights Survey features responses from more than 1,000 adult internet-users in China on the use of internet-connected devices, online digital entertainment services and related customer behaviour.
"COVID-19 will continue to drive the rapid adoption of digital technologies in China," said Julber Osio, Associate Research Analyst for Kagan, S&P Global Market Intelligence. "Digital transformation will undoubtedly play an important role throughout the pandemic outbreak and beyond the recovery. More companies are aligning and shifting their digital efforts towards growing customer expectations."
Highlights from the 2020 Asia Consumer Insights Survey include:
5G and other new technologies
To access additional survey findings, please contact Vivian.Liu@spglobal.com.
About S&P Global Market Intelligence
At S&P Global Market Intelligence, we know that not all information is important—some of it is vital. We integrate financial and industry data, research and news into tools that help clients track performance, generate alpha, identify investment ideas, understand competitive and industry dynamics, perform valuations and assess credit risk. Investment professionals, government agencies, corporations and universities globally can gain the intelligence essential to making business and financial decisions with conviction.
S&P Global Market Intelligence is a division of S&P Global (NYSE: SPGI). For more information, visit www.spglobal.com.
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SOURCE S&P Global
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