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Facebook and GameRefinery launch mobile gaming report: 'Genre and great games - Understanding Audiences and Designing Better Mobile Games'Facebook Gaming's new report, created in partnership with GameRefinery and Facebook IQ, provides genre level insight for mobile games across four major markets focusing on genre fulfilment, community, monetisation and ad preferences HELSINKI, Aug. 11, 2020 /PRNewswire/ -- Facebook Gaming, in partnership with Facebook IQ and mobile game insight and analytics specialist GameRefinery, today announced the launch of a new mobile gaming report: 'Genre and great games - Understanding Audiences and Designing Better Mobile Games'. Based on a survey of over 13k mobile gamers, the report provides detailed genre-level insight into the top four mobile game genres: Strategy, RPG, Puzzle and Hyper-Casual across four major markets- US, UK, South Korea and Japan. The report takes a deep dive into how mobile games perform for each of the four genres in terms of genre fulfilment, community features, monetisation and ad preferences. The report has been created specifically around genre-level data following a previous study from Facebook IQ and Accenture in which 49% of people surveyed considered genre as the main deciding factor when picking a new game to play. Aimed at both new and sophisticated game developers as well as marketers, the report is designed to be read by genre, providing extensive insight into key areas across the four markets. Insights include detailed demographics profiles, why people play, why they stray from a game, game features players value the most, types of community events and monetization and advertising preferences. Some highlights from the report include:
"With this genre report, we sought to understand people's motivations for downloading a specific game, what role community plays in mobile gaming and how gamers respond to ads," said Rick Kelley, Vice President of Global Gaming, Facebook. "By truly understanding these factors, mobile game marketers and developers can equip themselves with the knowledge they need to continue to generate revenue, as well as create engaging, useful content for their target audiences." The report has been designed as a practical resource for game developers and marketers to understand players better, reactivate lapsed ones, grow user acquisition and develop more engaging games overall. The report is available for download at fb.gg/genre2020 and https://www.gamerefinery.com/genre-and-great-games-report The media kit which includes the full report can be found here: https://drive.google.com/drive/u/1/folders/1ZQiQrmtLoSqv7cKs-o-rRyYYo-8ArIyX For further information, please contact: Olivia Baker About GameRefinery Based in Finland, GameRefinery is the leading provider of feature-level data in the mobile games market, with an ever-growing database covering hundreds of thousands of games. GameRefinery's customers include leading mobile games companies such as Zynga, SquareEnix, King, and Rovio. The GameRefinery platform uses unique algorithms and a team of expert analysts to help developers, investors and publishers delve into the very building blocks of mobile games to uncover the drivers behind success, to understand why games are successful and how to achieve the same from pre-production to LiveOps. |