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Goodknight Fabric Roll-On vows to protect children in their indoor playgrounds in a new digital film
[August 04, 2020]

Goodknight Fabric Roll-On vows to protect children in their indoor playgrounds in a new digital film

MUMBAI, India, Aug. 4, 2020 /PRNewswire/ -- Given the health concerns during the current pandemic phase, parents want their children to be indoors all the time. Without much left to do, children have started to explore every corner of the house as their new playground. However, disease-causing mosquitoes could enter homes and stay hidden in the corners posing a threat to kids as they explore the corners of their homes. Ensuring children and their playful moments are protected indoors, Goodknight, India's leading household insecticide brand, unveiled a new digital film featuring Goodknight Fabric Roll-On, as easy to use personal mosquito repellent. The film highlights how children need protection from hidden mosquitoes even indoors and by simply applying Goodknight Fabric Roll-On on clothes they get upto eight-hour long protection against mosquitoes.     

Conceptualized by Digitas India, the film begins with a mother applying 4 dots of Goodknight Fabric Roll-On on her child's clothing, creating an impenetrable ring of protection and the child is off to a swooshing day while staying at home. This is replicated for other children who are either playing underneath a table, or hiding behind the curtains, and also for babies who are smiling away in a crib, which are all places where the threat of hidden mosquitoes is lurking. Just 4 dots of Goodknight Fabric Roll-On protect kids from any harm caused by these mosquitoes and even keeps them safe from diseases like Dengue and Malaria. Also, this unique product is made of 100% natural actives and is paediatrician certified as baby safe.

Speaking about the film, Mr. Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products Limited (GCPL), said, "Given the current context, almost all parents are forbidding their children from stepping out owing to safety concerns. However, the threat of hidden mosquitoes is still a matter of concern even when kids are indoors. Also, with the monsoon season starting, we see a spike in mosquito-borne diseases. Given all this, we want t ensure that kids are safe from the threat of hidden mosquitoes indoors. Through this film, we want to bring out how Goodknight Fabric Roll-On will ensure protection even from hidden disease causing mosquitoes while young ones are indoors and ensure an uninterrupted play time for children of all ages." 

Commenting on the film, Mark Mcdonald, Executive Vice President and Head of Creative, Digitas India, said, "The film is a fun and engaging look at how kids have adapted to the new reality of being confined indoors. Rather than treat it like a deterrent, most have converted their homes into mini playgrounds. From corners and curtains, to tables and chairs, everything is now a source of fun and play. And just as we did with the outdoors, Goodknight Fabric Roll-On is here to assure mothers that their kids playtime is completely protected. And no matter which nook or corner of the house they choose to play in, they're completely safe from any mosquitoes that might be there."

Enabling uninterrupted play time for children, Goodknight Fabric Roll-On is made of with 100% natural active ingredients. It offers a revolutionary way to keep mosquitoes away indoors and outdoors, through an easy application of its four dots on clothes. Paediatrician certified as baby safe, Goodknight Fabric Roll-On protects from all kinds of mosquitoes for up to eight hours, including those spreading dengue, malaria and chikungunya. 

Link of Digital Film:

About Godrej Consumer Products Ltd:

Godrej Consumer Products is a leading emerging markets company. As part of the 123-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different businesses. In line with our 3 by 3 approach to international expansion at Godrej Consumer Products, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care). We rank among the largest household insecticide and hair care players in emerging markets. In household insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the hair care needs of women of African descent, the number one player in hair colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in soaps in India and are the number one player in air fresheners and wet tissues in Indonesia.

But for us, it is very important that besides our strong financial performance and innovative, much-loved products, we remain a good company. Approximately 23 per cent of the promoter holding in our Group is held in trusts that invest in the environment, health and education. We are also bringing together our passion and purpose to make a difference through our 'Good & Green' approach to create a more inclusive and greener India.

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring workplace, with an agile and high performance culture. We are also deeply committed to recognising and valuing diversity across our teams.


Media Contact:
Supreeth Sudhakaran
Godrej Group

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