TikTok Star Addison Rae Launches ITEM Beauty
SAN MATEO, Calif., Aug. 3, 2020 /PRNewswire/ -- Brand innovation incubator Madeby Collective announced today the upcoming launch of ITEM Beauty in partnership with TikTok star Addison Rae, the brand's Co-Founder and Chief Innovation Officer. ITEM is a dermatologist-tested, clean beauty brand that promises to redefine beauty norms by instilling confidence, self-love and self-expression.
"I wanted to create a brand that supports individuality in a very real and authentic way," says Addison Rae. "ITEM approaches beauty the same way that I do. I want to be able to put something on my face that I can feel good about—clean products with ingredients that are good for my skin and enhance, not mask, my features. It's about embracing all your imperfections because they all play a part in what makes you truly unique."
ITEM Beauty products are thoughtfully developed for Gen Z consumers with bold, fuss-free packaging and unexpected product forms. Every formula is packed with clean, science-backed ingredients and is free of parabens, phthalates, talc, and mineral oil. The debut collection will feature six cruelty-free, vegan-friendly essentials including:
"We are thrilled to be working alongside Addison. She is an expert storyteller, an inspirational social media pioneer, and she has an uncanny ability to captivate and mobilize a community," said Jennifer Gosselin, General Manager of Madeby Collective. "As the brand's Co-Founder and Chief Innovation Officer, Addison is not just the face of ITEM, she is the driving creative force behind every product concept and campaign that we brng to market."
ITEM Beauty will be available on ITEMBeauty.com starting August 11th, and will be sampled through Madeby Collective's sister brand IPSY, the largest beauty membership in the world, via its iconic Glam Bag beginning this September.
About Addison Rae
About Madeby Collective
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SOURCE Madeby Collective
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