Parks Associates: 36% of CE and Smart Home Product Returns Are Due to Setup, Installation, and Usage Difficulties
DALLAS, Aug. 3, 2020 /PRNewswire/ -- CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in last 12 months cited difficulty in setup, installation, and usage as the reason. The firm will explore opportunities to improve user setup and create a lifetime customer relationship through connectivity and user-generated data in the upcoming webinar "Next-Gen CE: Reinventing Consumer Experience with IoT Data," cohosted with Copilot.
The webinar, on Wednesday, August 5, 11 AM CT, addresses adoption of connected products, the multiple levels of an IoT strategy for CE companies, the challenges in the transition to a connected platform, and strategies to capture the lifetime value of customer.
"Consumers are increasingly looking for connected products when looking at retail and virtual shelves, and with more manufacturers introducing affordable devices with advanced connectivity features, many companies are in a race to develop and deploy an integrated connected experience to their customers," said Kristen Hanich, Senior Analyst, Parks Associates. "Our research shows one in three CE device owners have experienced at least one technical issue with their devices, so product manufacturers can compete on the experience they deliver to their customers."
"Brands who are quick to embrace IoT data to optimize their customers' ownership experience will lead the next generation of consumer products," said Frank Zvi, Co-CEO, Copilot.
The webinar features the following topics:
Moderated by Kristen Hanich, Parks Associates, this webinar features the following panelists:
About Parks Associates
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.
Each year, Parks Associates hosts industry webinars, the CONNECTIONS™ Conference Series, Connected Health Summit: Engaging Consumers, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com
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