DICK'S Sporting Goods Selects Amperity's CDP as Part of Long-Term Technology Strategy
SEATTLE, July 31, 2020 /PRNewswire/ -- Amperity today announced DICK'S Sporting Goods is deploying Amperity's leading Customer Data and Identity Platform to build a comprehensive 360-degree customer view that provides actionable insights. DICK'S Sporting Goods will integrate Amperity's best-in-class data management and customer analytics capabilities to enhance the company's customer data foundation and customer experience in an effort to drive incremental revenue.
Working together, DICK'S Sporting Goods and Amperity will build a better customer data foundation that will:
Amperity's platform works by ingesting raw customer data across all touchpoints, using machine learning to resolve identities even when records lack unique identifiers across systems. The result is unified customer databases that centralize data from online and offline transactions, loyalty programs, email interactions, and more, enabling its customers to efficiently deploy customer data for targeting, suppression, and analytics.
Amperity's mission is to help companies use data to serve their customers. The company has revolutionized the way brands identify, understand, and connect with their customers by leveraging AI to deliver a truly comprehensive and actionable Customer 360. This unified view improves marketing performance, fuels accurate customer insights, and enables world-class customer experiences. With Amperity, technical teams are freed from endless integration and data management, and business teams have direct access to the comprehensive data they need to build long-term customer loyalty and drive growth. Amperity serves many of the world's most loved brands, including Alaska Airlines, Lucky Brand, Kendra Scott, Planet Fitness, Kenneth Cole, e.l.f. Cosmetics, Seattle Sounders FC, Crocs, Stanley, Endeavour Drinks, and many more. To learn more, visit Amperity.com.
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