Pixelworks Delivers Immersive HDR Gaming and Video Experience to ROG Phone 3
SAN JOSE, California, July 23, 2020 /PRNewswire/ -- Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions, today announced that the recently launched ASUS ROG Phone 3 integrates the Company's patented high-efficiency color calibration, HDR tone mapping and brightness smoothing features to deliver a spectacular visual experience to mobile gamers. In addition, the new smartphone model sold into China will be offered in conjunction with Tencent Games, a division of Tencent, producing vibrant colors with greater contrast and detail for videos as well as support for gaming content from Tencent.
With HDR certification on leading video streaming sites, ROG Phone 3 users will enjoy access to a wider variety of immersive content, including the latest HDR titles from Netflix, Amazon and YouTube. As the phone's adaptive display responds to changes in ambient lighting, smooth brightness control eliminates potential flickering or flashing as the screen gradually dims in dark environments, for superior eye comfort.
Built on five generations of mobile display processing solutions from Pixelworks, this is the third-gen ROG Phone to utilize the Company's technology, delivering a stunning visual experience:
Built with an AMOLED display that has a resolution of 1080 x 2340 pixels and 391 ppi pixel density, the ROG Phone 3 with Pixelworks display processing technology takes gaming to stunning new heights with crisp, vibrant colors, and superior visual quality that is optimized for HDR content from leading streaming providers.
"We are excited to partner with ASUS on their latest ROG Phone 3 to raise the bar on the gaming experience with absolute color accuracy, HDR tone mapping and our new Smooth Brightness Control," said Anthony Gioeli, Executive Vice President and General Manager, Video Devices, Pixelworks. "Today's gaming content reproduces life-like environments, scenes and characters. Pixelworks' advanced display technologies make these scenes come alive on screen, delivering a captivating and authentic experience. We look forward to continuing our ongoing partnership with ASUS and Tencent."
Note: Pixelworks and the Pixelworks logo are registered trademarks of Pixelworks, Inc. All other trademarks are the property of their respective owners.
SOURCE Pixelworks, Inc.
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